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The management team of Procter & Gamble, Mag. Martin Köberl (Finance Manager Austria) and Michael Baumgartner, MA (Senior Account Manager Beauty & Grooming) with Assoc. Prof. Dr. Christina Holweg (Program Director).

Case Study with Procter & Gamble

We are very happy that Procter & Gamble again enriched this year's kick-off with a great case study. Our new-born marketeers did a great job working on the case of a brand new Gilette product.…

MSc Marketing Cohort 2019

Welcome Class of 2019!

The MSc Marketing program welcomes its 8th cohort! Our new-born Marketing students form a diverse and international group and come from 20 different countries around the globe. Our World-Café provided…

Welcome to the MSc Marketing

We welcome all beginners of our master’s program and look forward to meeting you at our Kick-off course on September, 26th and 27th 2019 - please note that attendance is mandatory. Safe travels to…

Happy Summer Holidays!

Summer has arrived and another semester has come to an end! We wish you all the best for your well-deserved holidays, good luck for your internships, and we are looking forward to seeing you again in…

Admission Schedule Online: Apply Now!

Are you aiming at pursuing a career in Marketing? Apply now for our MSc program! Deadlines for rolling admission for the 2020/21 intake can be found here. The application period officially starts on…

Prof. (FH) Dr. Robert Zniva, Mag. Helena Nekola, Mag. Astrid Oberhumer (MSc Marketing program manager) and Dr. Eva Lienbacher.

Marketing for Kids

While our first year students take a well-deserved break from their studies and our second year students finalize their master's theses, we try to engage future generations of marketing leaders at…

Messaging Strategies with Dr. Frank Luntz

The US-American political advisor and pollster Dr. Frank Luntz was invited by the US embassy to talk about messaging strategies in Vienna. In order for him to get in touch with students and professors…

MSc Marketing graduate wins WU's Talenta Award 2019

MSc Marketing graduate Ludwig Göbl won WU’s Talenta Award 2019 with his thesis titled “The Impact of Playlists on Songs' Performances - An Analysis of Music Streaming Data”. This award is given…

Mag. Horst Leitner, Peter Brandl, Mag. Michael Köttritsch, Dr. Christina Holweg, and Wolfgang Fritsch

MSc Marketing Students at HOFER4EXCELLENCE

As in previous years, selected students of the MSc Marketing Master had the opportunity to participate in the exclusive high-potential event HOFER4EXCELLENCE organized by the leading Austrian grocery…

MSc Marketing Meets Creativity

On May 16th, the MSc Marketing Club launched an inspiring "Marketing Meets" event in connection with creativity. There are many reasons why companies perform well, such as market position or…