We are very happy that Procter & Gamble again enriched this year's kick-off with a great case study. Our new-born marketeers did a great job working on the case of a brand new Gilette product. Students were invited to brainstorm and share their own ideas concerning the product introduction. A lively discussion with the management team of P&G concluded the joint workshop.

We say thank you for the valuable cooperation and for the nice P&G giveaways we received!