As in previous years, selected students of the MSc Marketing Master had the opportunity to participate in the exclusive high-potential event HOFER4EXCELLENCE organized by the leading Austrian grocery retailer HOFER / ALDI. Students had the chance to get to know HOFER’s top management and learn more about their potential career prospects. Peter Brandl – professional pilot, management consultant and author – shared valuable career tips in an inspiring and motivating keynote speech titled “Anschlussflug Karriere. Komm an Bord!“ (engl. connecting flight career. Come on board).

In the career panel talk HOFER’s top managers Mag. Horst Leitner (CEO) and Wolfgang Fritsch (Group Managing Director) together with Dr. Christina Holweg (MSc Marketing Director) and Peter Brandl shared their experiences and gave first-hand insights into modern management and leadership. Via online tools, students could actively engage with the panelists and influence the course of the discussion. The panel talk was moderated by Mag. Michael Köttritsch from the daily newspaper Die Presse. It was a valuable evening with exciting insights in the very pleasant atmosphere of Vienna’s top event location K47.