While our first year students take a well-deserved break from their studies and our second year students finalize their master's theses, we try to engage future generations of marketing leaders at WU's Uni for Kids (Kinderuni).

In an one hour session, Prof. (FH) Dr. Robert Zniva, Mag. Helena Nekola, Mag. Astrid Oberhumer, and Dr. Eva Lienbacher discussed important concepts like consumer needs and brands, as well as central aspects of advertising with a group of 50 marketing talents (age 7 - 9 years). Our young - and all the more critical - students took part in a blind taste testing experiment, where they had to tell premium water (Voss) from tap water.

We hope to meet some of them again in fifteen years as our MSc Marketing students! :-)