On May 16th, the MSc Marketing Club launched an inspiring "Marketing Meets" event in connection with creativity.
There are many reasons why companies perform well, such as market position or technology leadership. But it’s also true that creativity is at the heart of business innovation, and innovation is the engine of growth. Creativity can delight, inspire and constitutes an important driver for business value.

At the event, participants were able to get to know various ways of incorporating creativity into a business and got the chance to hear creative people talking about their jobs and the importance of creativity.

Among the key note speakers and panelists were
#1: Markus Engelberger - Visual Consultant, Visual Facilitator and Graphic Recorder
#2: Stefan Yazzie Herbert - Speaker, Entrepreneur and Designer
#3: Olivia Scheibelreiter - Business Owner, Copywriter, Content Creator and Podcaster
#4: Stephan Kardos - Learning designer, obsessed with creativity and founder of the “Creativity Gym”
#5: Jakob Kattner - Creative Director, Musician, Curator and Filmmaker
#6: Cecilia Capri & Mathias Assefi - Founders of »We Are Flowergirls«

The subsequent get-together provided an ideal opportunity for networking.