Research at WU Vienna

Our 1,600 researchers focus on topics in the fields of business and economics, society, and law.

Current Research

To the newsroom
Building the future of finance: Launch of the DIGITAL doctoral research program
Employing digital technologies to make the European financial sector more efficient, robust, and sustainable – this is the goal of the EU-funded MSCA Digital Finance research program. WU Vienna University of Economics and Business is on board as one of the partners.

Meet Our Researchers

Shopping for a better world? Meet Our Researchers
Shopping for a better world?

A jar of honey for the preservation of rainforests, a chocolate bar for schools in Africa: Christina Schamp from WU’s Institute for Digital Marketing & Behavioral Insights explains cause-related marketing and the reasons why some brands succeed with their charity campaigns while others don’t.

In a Nutshell

All videos
Psychopaths in the C-Suite
Psychopaths in the C-Suite

The cliché of the monster in pinstripes comes up again and again in films, media reports, and even academic research. Is it true or just a myth? WU researcher Günter K. Stahl explains ...

A Cinderella story
Upcycling: The identity of products

Once an airbag, now a handbag: Bernadette Kamleitner of the Institute for Marketing & Consumer Research explains why it makes sense to refer to the former identity of upcycled products.

New Publications

Events

All events
Location: WU (Vienna University of Economics and Business) Executive Academy EA.0.024 Foyer [WU Executive Academy – Foyer]

on 26 September 2024 Starting at 17:00 - Ending at 19:30

2030 Approaching: Headquarters in Transformation?

2030 Approaching: Headquarters in Transformation?

Location: WU (Vienna University of Economics and Business) Library & Learning Center Ceremonial Hall 1

on 13 November 2024 Starting at 18:00 - Ending at 19:30

Laughing in the Face of the Crisis

Humor as a path towards sustainability
WU matters. WU talks.

We have the answers

How important is scent marketing in an online environment?
Bernadette Kamleitner, institute head and professor at the Institute for Marketing and Consumer Research All answers

Ask Your Question

Our researchers are available to answer your questions about business, economics, social issues, and law.