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News Archiv MCARSS

AI SUMMIT VIENNA in den Sommerferien!

Interessiert, was die Marketing-Zukunft bringt? Am 4. September 2017 kommen hochkarätige Deep Learning Experten von Facebook, Google, Zalando & Co zu uns an die WU. Nähere Informationen und Anmeldung…

WU Marketing-Studierende befragen Gäste zu Virtual Reality am Smartphone in Ausflugszielen in Niederösterreich

Erstmals in Ausflugszielen in Niederösterreich ist es in der Fossilienwelt Weinviertel und im Donaukraftwerk Ybbs-Persenbeug möglich, zusätzlich zu herkömmlichen Führungen ein Virtual Reality-Erlebnis…

ÖFFNUNGSZEITEN IN DEN SOMMERFERIEN

Wir wünschen allen Studierenden und Mitarbeiter/innen schöne Sommertage und erholsame Ferien!! :-) Bitte beachten Sie: In der Zeit von 10. Juli bis 29. September 2017 ist unser Institutssekretariat…

ÖGAF Experts Talk on Virtual and Augmented Reality in Tourism

Experts from research and practice discussed about challenges and chances of virtual and augmented reality in tourism. The event was hosted by ÖGAF (Austrian Society of Applied Research in Tourism) in…

Best Paper Award at ALLDATA Conference 2017

We congratulate Nadine Schröder, Andreas Falke, Harald Hruschka (Univ. Regensburg) and Thomas Reutterer (WU) for receiving the best paper award for their paper "Analyzing Browsing and Purchasing…

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Research Seminar with John Lynch (University of Colorado Boulder) at our Institute

John G. Lynch held a great research seminar at our institute on dynamics in knowledge and learning effects in financial decision making in partnerships with the title: “On a Need to Know Basis:…

Research Talk by Wayne Hoyer, Univ. of Texas at Austin (US)

Wayne Hoyer from the University of Texas at Austin held a talk on the topic of consumer brand sabotage as part of our Department’s Research Seminar Series.  Despite its high damage potential, only…

CLV Workshop: Great days with Peter Fader and Bruce Hardie

In an initiative organized by the Service Marketing Institute, on the 17th and 18th of May Prof. Peter Fader and Prof. Bruce Hardie joined us at WU’s Executive Academy to teach the modeling of…

Team des Monats: Relaunch SBWL Service & Digital Marketing

Für ihre außerordentlichen Bemühungen rund um den Relaunch unserer SBWL "Service und Digital Marketing" sind Belinda Haid und Julia Gföller (Interactive Marketing & Social Media) als WU-Team des…

Research Talk by Kristin Diehl, University of Southern California (US)

As a part of the Marketing Department’s Research Seminar Series, Kristin Diehl from the University of Southern California was welcomed at WU to present her latest research about the effect of picture…