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News Archiv MCARSS

davide proserpio

MRSS Talk by Davide Proserpio, University of Southern California (US)

As our latest guest for our Research Seminar Series, we welcomed Davide Proserpio from USC Marshall School of Business. He shared his recent work on the financial consequences of legalized sport…

judith weidel

Talk by Judith Meidl about Creative Intelligence: How AI is Transforming Visual Advertising

This week in our Customer Value Management (CVM) course at Vienna University of Economics and Business (WU), we had the privilege of welcoming Judith Meidl, Creative Designer at PwC Austria. She…

remi trudel

MRSS Talk by Remi Trudel, Boston University (US)

As our latest guest for our Research Seminar Series, we welcomed Remi Trudel from Boston University (US). He presented his recent research on "The Material Diversity Paradox: Why Products with Many…

porsche bank ag

Practitioner Talk by Barbora Piovarova & Gennaro Miele / Porsche Bank AG

Last week at WU (Vienna University of Economics and Business), our Practitioner Seminar Talks welcomed Barbora Piovarova and Gennaro Miele from Porsche Bank AG for an eye-opening session on how…

msc master alumni day

MSc Marketing Alumni Day

Marketing Disrupted by AI: Leading the Transformation WU Vienna | May 16, 2025 [Register here by April 15th!] The Marketing Department at WU Vienna invites its alumni back to campus for the…

evgenii gradusov

Welcome to the team

Our new colleague is Evgenii Gradusov. He will be joining the team as a Research and Teaching Assistant. We look forward to working with him in the future and welcome him!

shai danziger

Research Talk by Shai Danziger, Tel Aviv University (AU)

As our latest guest for our Research Seminar Series, we welcomed Shai Danziger from Tel Aviv University. He shared his recent work on ESG Investing and Charitable Giving Dynamics in Financial Markets.…

gabriela izabela makar

Welcome to the team

Our new colleague is Gabriela Makar. She will be joining the team as a Research and Teaching Assistant. We look forward to working with her in the future and welcome her!

harald van heerde

Research Talk by Harald Van Heerde, University of New South Wales (AU)

We were delighted to welcome Professor Harald van Heerde as a speaker for our research seminar series. Harald’s research focuses on developing econometric models to enhance marketing decision-making.…

Xiao Liu

Research Talk by Xia Liu, New York University (US)

At the latest research seminar hosted by WU's marketing department, Xiao Liu from New York University captivated the audience with a thought-provoking presentation on "The Impact of Sustainability…