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News Archive MCARSS

[Translate to English:] eduardo andrade

MRSS Talk by Eduardo Andrade, Imperial College London (UK)

As our latest guest for our Research Seminar Series, we welcomed Eduardo Andrade from Imperial College London. He shared his recent work on consumer perception of sustainability cues in product…

[Translate to English:] sebastian prohaska

Practitioner Talk by Sebastian Prohaska / ithelps

Mastering SEO & SEA for Online-Success: Insights from ithelps’ CEO Sebastian Prohaska at WU Vienna Last week at Wirtschaftsuniversität Wien (WU), Sebastian Prohaska, co-founder and CEO of the leading…

[Translate to English:] abhishek borah

MRSS Talk by Abhishek Borah, INSEAD (FR)

In our latest Marketing Research Seminar, we welcomed Abhishek Borah. Abhishek is a tenured Associate Professor of Marketing at INSEAD. His research focusses on generating managerial insights from…

[Translate to English:] peters defensio dissertationis

Peter Eigenschink's Defensio Dissertation

We are thrilled to announce the successful compleation of Peter Eigenschink's dissertation defense on "Marketing Analytics for Sustainable & Efficient Retail Operations". The dissertation "Marketing…

[Translate to English:] davide proserpio

MRSS Talk by Davide Proserpio, University of Southern California (US)

As our latest guest for our Research Seminar Series, we welcomed Davide Proserpio from USC Marshall School of Business. He shared his recent work on the financial consequences of legalized sport…

[Translate to English:] judith weidel

Talk by Judith Meidl about Creative Intelligence: How AI is Transforming Visual Advertising

This week in our Customer Value Management (CVM) course at Vienna University of Economics and Business (WU), we had the privilege of welcoming Judith Meidl, Creative Designer at PwC Austria. She…

[Translate to English:] remi trudel

MRSS Talk by Remi Trudel, Boston University (US)

As our latest guest for our Research Seminar Series, we welcomed Remi Trudel from Boston University (US). He presented his recent research on "The Material Diversity Paradox: Why Products with Many…

[Translate to English:] porsche bank ag

Practitioner Talk by Barbora Piovarova & Gennaro Miele / Porsche Bank AG

Last week at WU (Vienna University of Economics and Business), our Practitioner Seminar Talks welcomed Barbora Piovarova and Gennaro Miele from Porsche Bank AG for an eye-opening session on how…

[Translate to English:] msc master alumni day

MSc Marketing Alumni Day

Marketing Disrupted by AI: Leading the Transformation WU Vienna | May 16, 2025 [Register here by April 15th!] The Marketing Department at WU Vienna invites its alumni back to campus for the…

[Translate to English:] evgenii gradusov

Welcome to the team

Our new colleague is Evgenii Gradusov. He will be joining the team as a Research and Teaching Assistant. We look forward to working with him in the future and welcome him!