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News Archive MCARSS

[Translate to English:] Xiao Liu

Research Talk by Xia Liu, New York University (US)

At the latest research seminar hosted by WU's marketing department, Xiao Liu from New York University captivated the audience with a thought-provoking presentation on "The Impact of Sustainability…

[Translate to English:] ithelps

Pracitioner Talk by Sebastian Prohaska / ithelps

This week at Wirtschaftsuniversität Wien (WU), Sebastian Prohaska, co-founder and CEO of the SEO agency ithelps, delivered an insightful and engaging talk on the essentials of Search Engine…

[Translate to English:] christoph fuchs

Research Talk by Christoph Fuchs, University of Vienna (AT)

Last week, we were pleased to host a thought-provoking talk by Prof. Christoph Fuchs from the University of Vienna, covering an increasingly relevant topic: public reactions to system-level policies,…

[Translate to English:] Porsche Bank AG

Pracitioner Talk by Gennaro Miele & Barbora Piovarova / Porsche Bank AG

At WU (Wirtschaftsuniversität Wien) this week, Barbora Piovarova and Gennaro Miele from Porsche Bank AG delivered an engaging talk about a new app. Barbara introduced the innovative Smart Driver App,…

[Translate to English:] ryan dew

Research Talk by Ryan Dew, University of Pennsylvania (US)

Ryan Dew from the Wharton School (University of Pennsylvania) recently led an engaging session at the WU Vienna University of Economics and Business as part of the Marketing Research Seminar Series.…

[Translate to English:] markus siuda

Practitioner Talk by Markus Siuda / Corvis

At WU (Wirtschaftsuniversität Wien) this week, Markus Siuda, founder and manager of CORVIS, delivered the first talk of the semester titled “Digital Marketing Formula". Drawing on the personal…

WU Logo as fallback image for news article.

Welcome Ass. Prof. Dr. Martin Reisenbichler!

We proudly announce and welcome back our old/new team member Ass. Prof. Dr. Martin Reisenbichler.  Before he joined our team he held a research position at the University of Hamburg. We look forward…

[Translate to English:] admission process

SBWL Digital Marketing admission process for WS 2024/2025

Our Digital Marketing SBWL registration for the winter semester 2024 is approaching, do not miss out! Get information to the admission process here. We look forward to applications from all students…

[Translate to English:] Keith Wilcox

Final Research Talk by Keith Wilcox, Texas A&M University (US)

At the end of June, we had the pleasure of welcoming Keith Wilcox from Texas A&M University, which provided a fitting conclusion to a semester filled with insightful research talks. Keith presented…

[Translate to English:] EMAC

Malik Stromberg and Nadine Schröder presented at marketing conferences

Uplift-based campaign targeting to maximize long-term customer revenue (Malik Stromberg, Patrick Bachmann, Markus Meierer, Thomas Reutterer) Optimizing the impact of a targeted marketing campaign…