Corporate Strategy in the Digital Age

Ort: Wirtschaftsuniversität Wien , Executive Academy Foyer Room am 25. September 2023 Startet um 17:30 Endet um 19:30
Art Vortrag/Diskussion
SpracheEnglish
Veranstalter Wirtschaftsuniversität Wien / Headquarters in Austria in cooperation with the MSc. in International Management/CEMS
Kontakt cems@wu.ac.at

Dis­cus­sion about di­gi­tal trans­for­ma­ti­on and its im­pli­ca­ti­ons

Spea­kers:

Prof. Dr. Phil­lip C. Nell, Head of In­sti­tu­te for In­ter­na­tio­nal Busi­ness

Se­bas­ti­an Ho­nold, Ac­cen­ture Stra­te­gy - In­dus­tri­al Exe­cu­ti­ve

Chris­to­pher Lang, Stra­te­gy Con­sul­ting Ma­na­ger at Ac­cen­ture

Ni­ko­laus Zottl, RBI Brand & Mar­ke­ting Stra­te­gy

About:

The on­go­ing di­gi­tal trans­for­ma­ti­on crea­tes many op­por­tu­nities and chal­len­ges and it de­fi­ni­tive­ly chan­ges the con­text in which firms are ope­ra­ting.  Toge­ther with re­p­re­sen­ta­ti­ves from the CEMS Cor­po­ra­te Part­ners Ac­cen­ture and RBI, we dis­cuss the di­gi­tal trans­for­ma­ti­on and its im­pli­ca­ti­ons for stra­te­gic mar­ke­ting and data-​driven de­cis­i­on ma­king.

Weiterführende Links

www.wu.ac.at/cems



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