The academic program, organized and conducted by Dr. Eva Marckhgott, combines lectures, case studies, discussions, exercises, and group work with a strong focus on practical, project-based learning. Students will tackle real-life societal challenges and explore how marketing can address these challenges, while simultaneously catering to evolving consumer needs. In this intensive program, participants will gain skills to adapt to and lead positive change in a constantly changing world.

For more information on the academic program, please refer to the course outline.

For international students the program includes sightseeing & cultural activities, including a Vienna city tour, a daytrip to Salzburg, a waltz class, as well as various social events. The aim is to give visiting students a taste of Austrian and European culture while at the same time providing opportunities for networking and socializing.

Application requirements:

• Current enrollment in an undergraduate program with a focus on business adminstration

• Excellent English language skills

• A successfully completed course on marketing basics

• Official nomination for the program by the home institution (WU partner university) is highly recommended, but not obligatory.

Application procedure

It is recommended that WU partner universities nominate students for the program by November 30, 2024. Partner universities are asked to reach out via email to discuss a nomination quota. A nomination form will be provided. Upon nomination by their home university, students will be asked to fill out an online application form and upload all necessary supporting documents (CV and motivation statement). The link to the application form will be sent to nominated students via e-mail.

Students can also apply for the program without being nominated by their home university. The application form will be provided on this website. Application period for both nominated students and students who apply for the program without prior nomination is December 02 – 15, 2024.

• The program fee covers services offered to international students, while the participants do not pay tuition fees.

• Program fee (for students from WU partner univesities): € 470

• Accommodation is not included in the program fee. To give students the flexibility of choice, students are asked to book the accommodation on their own. WU provides accommodation suggestions, but students are not bound to these options.

• Please note the following cancellation policy:

  • If students cancel their participation until January 15, 2025, the International Office reserves the right to withhold a service fee of € 200.

  • If students cancel their participation after January 15, 2025, the International Office will not refund any portion of the program fee.

Registration information for WU students:

• The program is open to all students currently enrolled in a WU bachelor program in business studies, and have successfully completed a course on marketing basics.

• Students who would like to participate in the program are asked to register via the WU system LPIS. The program will be entered there as an elective course.

• The registration period for WU students will be announced shortly.

Additional important information

• Participating WU students do not pay a program fee. However, they are still expected to participate in some social/extracurricular activities to foster intercultural exchange within the program. When participating in social / extra-curricular activities that incur costs, WU students are responsible for these costs (e.g. entrance tickets, meals, sightseeing tour fees).