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News Archive MarketingRSS

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Two MSc Marketing students awarded with Tourissimus

The Tourissimus award, which is considered the “Oscar” for educational institutions in the Austrian tourism industry, was awarded by the Austrian Society for Applied Tourism Research (ÖGAF) on April…

P&G at WU

As part of „Marketing Metrics and Performance Measurement“, our first year students got the chance to get first-hand insights from Procter & Gamble's Head of Marketing and Head of Finance, Mr. Julian…

MSc Marketing at WU's Masterday

On April 3rd, our program management team and current MSc Marketing students presented the MSc Marketing program at WU's Master Day. Interested students from WU and other universities got the chance…

Charity Marketing in Cooperation with Caritas and Red Cross

Our newly introduced elective course "Charity Marketing and Donor Management" was very well received by our 2nd-year students last winter semester. After some initial theoretical inputs, students got…

Successful Student Projects in Cooperation with Mars and MAV

Within their course "Consumer and Buyer Behaviour", our 1st semester students got the chance to apply their marketing skills to two interesting projects in cooperation with MAV (Austrian association…

Marketing Meets Startups

Congratulations to the MSc Club team on the successful "Marketing Meets Startups" event held on January 18th! As the Austrian startup scene is growing rapidly, 6 influential founders were invited to…

Happy Holidays!

As the holiday season lies ahead of us, we would like to take the opportunity to wish you a Merry Christmas and a successful New Year 2019! May your Christmas be wrapped in joy and filled with love.…

Anja Waldhör wins ECR-Student Award

As every year, the best Master theses submitted by students from all Austrian Universities were rewarded at the ECR Info Day. Objective of the award is to bridge the academic world with the challenges…

MSc Marketing at WU Master Day

On November 14th, our program management team and current MSc Marketing students presented the MSc Marketing program at WU's Master Day. Interested students from all around the globe got the chance to…

MSc Marketing Graduation 2018

We congratulate our fifth cohort of MSc Marketing students for graduating from WU! Our fifth cohort of MSc Marketing students successfully completed their studies and celebrated their graduation at…