As every year, the best Master theses submitted by students from all Austrian Universities were rewarded at the ECR Info Day. Objective of the award is to bridge the academic world with the challenges of the fast-moving consumer goods industry. As such, the international jury comprises top managers and academics. The Institute of Retailing & Marketing is proud of the excellent performance of their alumni: With her Thesis "Cleaning Up the Personal Care Industry: The Role of “Free From” Claims on Personal Care Products in Consumer Decision-Making” Ms. Anja Waldhör won the first prize in the category "Best Master's Theses". She was supervised by Dr. Cordula Cerha.

In the Bachelor’s category the thesis of Ms. Yvonne Milletich was ranked first, followed by the thesis of Ms. Lisa Lampl rewarded by the second place.

We congratulate our alumni on their outstanding success! Short videos of all winners of the ECR-Academic Partnership Award can be found here.