As part of „Marketing Metrics and Performance Measurement“, our first year students got the chance to get first-hand insights from Procter & Gamble's Head of Marketing and Head of Finance, Mr. Julian Probst and Mr. Martin Köberl. The managers talked about the highly relevant topic of how to manage and measure Joint Value Creation between the FMCG and retail industry. By the very valuable information and vibrant discussion our students could further deepen their knowledge in retail marketing. We would like to thank Mr. Probst and Mr. Köberl for taking the time and appreciate P&G Austria's  long-term cooperation with our Master’s program!