This week at Wirtschaftsuniversität Wien (WU), Sebastian Prohaska, co-founder and CEO of the SEO agency ithelps, delivered an insightful and engaging talk on the essentials of Search Engine Optimization (SEO) and Search Engine Advertising (SEA) for international companies.

During the session, Sebastian shared invaluable insights into the core principles and best practices of SEO, while also highlighting the common pitfalls and challenges businesses face when navigating the complex world of search engine marketing. He provided an in-depth overview of the strategies and workflows that businesses must implement to ensure their websites rank highly on Google, focusing on critical factors such as optimizing website content and structure.

Sebastian also delved into the economics of SEO and SEA, offering a first-hand analysis of how to balance cost with performance when deciding to invest in digital marketing. He emphasized the importance of evaluating key metrics like keyword search volume and competition. For example, when targeting high-demand terms like “IT support,” companies need to weigh the costs of optimizing their pages to rank well against the potential returns. His discussion was both practical and insightful, underscoring the need for businesses to be strategic in their approach to online visibility.

Further, Sebastian showcased real-world examples from ithelps’s portfolio, demonstrating how to develop effective SEO strategies and execute digital marketing campaigns that deliver measurable results. His practical tips on crafting efficient digital marketing strategies provided attendees with actionable takeaways to improve their online presence and succeed in an increasingly competitive digital landscape.

A big thank you to Sebastian for sharing his expertise and real-world insights with us. Your session was both informative and inspiring!