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News Archiv MCARSS

Orhun Yesim

RSS Talk by Yesim Orhun, University of Michigan (US)

Yesterday, Yesim Orhun from the University of Michigan presented one of her latest projects in the Research Seminar Series. Her project “Motivated Optimism and Workplace Risk” deals with the return to…

renana-peres-research-talk

Research Talk by Renana Peres, The Hebrew University Business School (IL)

We had the opportunity to welcome Prof. Renana Peres, the Head of Marketing Department and Vice Dean for External Affairs at the Hebrew University Business School in Israel as our fourth speaker in…

SBWL Messe

Brand New: Specialization (SBWL) in Digital Marketing

Thomas Reutterer presented our brand new and completely reworked specialization in Digital Marketing at ÖH-WU's SBWL Messe. If you want to prepare yourself for the challenges offered by modern…

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Open Position: Assistant Professor, non-tenure track

The Institute for Marketing and Customer Analytics is currently inviting applications for a Fulltime, 40 hours/week position as Assistant Professor, non-tenure track starting as soon as possible. …

Filipe Defensio

Filipe Sengo Furtado explains how to model Share of Wallet

Getting a sense of customers' purchase activities outside the firm is of crucial importance when it comes to designing targeted marketing actions for the existing customer base. Our team member Filipe…

Hannes Datta

Research Talk by Hannes Datta, Tilburg University (NL)

As a third guest speaker in our Seminar Series, Hannes Datta, Associate Professor of Marketing at Tilburg University, presented his and his coauthors’ work on demand drivers for Spotify playlists. …

Martins defensio

Martin Reisenbichler on applying AI in content marketing

We cordially congratulate our team member Martin Reisenbichler who successfully defended his dissertation! In an impressive talk he demonstrated how advanced machine learning and natural language…

Caroline Wiertz

Research Talk by Caroline Wiertz, University of London (UK)

As the second guest speaker for the Research Seminar, Caroline Wiertz, Deputy Dean and Professor of Marketing at Bayes Business School (formerly Cass), presented her and her co-worker’s work on…

Hendrik Moeller

Marketing Dashboards bei Schenker Logistics

Die entscheidungsrelevante Aufbereitung und Visualisierung von Markt- und Marketing-Informationen gewinnen in vielen Bereichen zunehmend an Bedeutung; so auch in der Distributionslogistik.…

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Open Position(s): Teaching and Research Assistant

The Institute for Marketing and Customer Analytics is currently inviting applications for two 10 hours/week teaching and research assistant positions (flexible working hours). The position will…