Blick in das LC Gebäude

News Archiv MCARSS

Research Talk by Robert Meyer, University of Pennsylvania (US)

Robert Meyer from the University of Pennsylvania presented his work in progress on how news gets distorted on social media. The question of what happens to the fidelity of news when it is retold…

Research Talk by Barbara Kahn, Univ. of Pennsylvania

Barbara Kahn, Professor of Marketing at the University of Pennsylvania (US), held a talk on “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption” in the…

Research Talk by Zeynep Gürhan Canli, Koc University (TR)

Zeynep Gürhan Canli from Koc University in Istanbul held a talk on differential impacts of god and religion on prosocial consumer intentions as part of our Department’s Research Seminar Series. The…

Die DSGVO als Herausforderung für das moderne Marketing

Kaum ein Thema beherrscht derzeit die Diskussion zum Thema Privacy Preservation mehr als das unmittelbar bevorstehende Inkrafttreten der EU-Datenschutz-Grundverordnung (DSGVO). Uns ist es gelungen,…

DI Greilhuber (Anyline) - Insights into OCR as a Business Model

Tonight Vienna-based Startup Anyline's COO Andreas Greilhuber offered us at WU (Vienna University of Economics and Business) impressive insights into innovative software solutions to empower every …

Semester-Opening und SBWL Kick-Off 2018

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service & Digital Marketing sehr herzlich willkommen. Die Welcome Address bei unserer Kick-Off-Veranstaltung kam vom Unternehmen…

Successful Dissertation Defense by Nelu Dan, PhD

Nelu Dan, PhD, successfully defended his dissertation with the title "Some Advances In Aspect Analysis of User-Generated Content" in Managerial and Actuarial Sciences with a focus on statistics at the…

Silbernes Ehrenzeichen für Dr. Wolfgang Sovis

Dr. Wolfgang Sovis, langjähriger Lektor bei uns am Institut, hat das Silberne Ehrenzeichen für Verdienste um das Bundesland Niederösterreich erhalten. Wir gratulieren sehr herzlich!

Research Talk on When and Why Consumer Dyads Behave Less Ethically than Individuals

We were lucky to have Prof. Cait Lamberton from University of Pittsburgh (U.S.) in our Seminar Series. Cait offered us insights from her recent research on joint ethical decison making in dyads (i.e.,…

Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media

Prof. Andrew Stephen from the University of Oxford (GB) held a talk on the consequences of consumer use of social media. Being one of the leading marketing academics in digital media channels, Prof.…