Blick in das LC Gebäude

News Archiv MCARSS

FFG Project on Anonymous Big Data Sharing

On October 1st the Institute started an FFG funded research project which aims to systematically validate the feasibility of using deep recurrent neural network architectures to generate synthetic…

Carl Mela (Duke U.) talks about pricing in ad exchange markets

How a publisher should set reserve prices for real-time bidding (RTB) auctions when selling display advertising impressions through ad exchanges, a $40 billion market and growing. Through a series of…

Welcome SBWL Students WS 2019/20

Zu Beginn jedes Semesters heißen wir die neue Kohorte der Studierenden der SBWL Service & Digital Marketing willkommen. Nach einleitenden Worten von Prof. Thomas Reutterer und Prof. Nadia Abou Nabout…

Tammo Bijmolt (U. G.roningen, NL) on Multi-Tier Loyalty Programs

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

WU Logo

David Schweidel (Emory University Atlanta, US) on Emotionality in Social Media

In his Research Talk on June 13th David Schweidel talked about "Emotionality on Social Media”. Abstract: Organizations are increasingly turning to social media as a means of communicating with…

"Business meets AI" Panel at ACSD 2019

Prof. Thomas Reutterer (Vienna University of Economics and Business), Prof. Georg Gottlob (Oxford University), and Prof. Claudia Plant (University of Vienna) participated in a panel on "Business meets…

WU Logo als Fallback Bild für News Artikel.

Research Seminar Series with Bram Van den Bergh (Erasmus University Rotterdam (NL))

In his Research Talk on May 16th Bram Van den Bergh talked about "Targeting Donors: Increasing Fundraising Effectiveness by Providing Donors Opportunities to Target Their Charitable Gifts”. Abstract:…

Tourissimus 2019 goes to ...

The Tourissimus, which is considered "The Oscar" for educational institutions in the field of tourism in Austria, was awarded on April 11, 2019 in Krems by the Austrian Society for Applied Tourism…

Research Talk with Avi Goldfarb

In his Research Talk on March 28th Avi Goldfarb talked about "Machine learning in healthcare: Invention of a method of invention, general purpose technology, or both?". Abstract: Recent attention to…

WU Logo als Fallback Bild für News Artikel.

Vortrag von Albert Moik und Sarah Naomi Prinz vom Unternehmen Accenture

Albert Moik und Sarah Naomi Prinz vom Unternehmen Accenture hielten im Rahmen unserer Practitioner Seminar Series einen sehr interessanten Vortrag zum Thema "Digital Marketing in the age of Artificial…