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News Archiv MCARSS

defense Konstantin

How to manage online reviews in the hotel industry?

Today Konstantin Kremslehner defended successfully his dissertation on online reviewing behavior in the hotel industry. Using a unique dataset he acquired in close collaboration with his family-run…

meierer and bachmann talk

Bachmann & Meierer: Not every day an average Joe

Markus Meierer and Patrick Bachmann (University Zurich and ETH Zurich) shared with us their recent research on generalizing a probabilistic model commonly used by marketing analysts for predicting…

Peter Zubcsek

Research Seminar Talk by Peter Zubcsek, Tel Aviv University (IL)

The fourth and final speaker for the winter semester 2021/2022 at our research seminar was Peter Zubcsek from Tel Aviv University. Peter presented a timely project on how privcay can be preserved when…

Marketing & Customer Analytics

From SMT to MCA: The new year brings us a new Institute label

Since January 1st our Institute’s name has changed to Marketing & Customer Analytics (MCA). This new label recognizes that our research focus and teaching skills are not constrained by industry…

jans defensio

Jan Valendin on Customer Analytics using Recurrent Neural Nets

Our team member Jan Valendin offered insights into his most recent research on customer base analysis using Recurrent Neural Networks and successfully defended his dissertation! Good job Jan &…

Dominik Angerer

"Yet another Start-up Story?” by Dominik Angerer

Dominik Angerer, Gründer und CEO vom Linzer Start-up Storyblok, teilte mit den Studierenden unserer Service Marketing SBWL spannende Einblicke in die disruptive Entwicklung von „Headless“-CMS (Content…

anyline

Andreas Greilhuber, anyline: Making of a Start-Up in Austria

DI Andreas Greilhuber vom Wiener Start-Up anyline teilt mit unseren Studierenden der SBWL Service & Digital Marketing seine Erfahrungen als Entrepreneur in der österreichischen Start-up Szene. Nach…

Förderer und Förderinnen Event an WU

Pandemie, Digitalisierung und Marketing

Bei einem Event für Förderinnen und Förderer der WU referierten Dieter Scharitzer und Thomas Reutterer zum Thema: „Back to the future - wie Pandemie und Digitalisierung die Gesellschaft, das…

WU Logo als Fallback Bild für News Artikel.

Forschungsprojekt der Studierenden am Deck 50 des Naturhistorischen Museum Wien

Studierende des Kurses "Touristic Project Seminar" von Hr. Dr. Wolfgang Sovis in der SBWL Service und Digital Marketing untersuchten das brandneue „Deck 50“,  einer offenen Innovations- und…

WU Logo als Fallback Bild für News Artikel.

Our insititute successfully presented at EMAC 2021

Our institute paticipated in the EMAC 2021 Annual Conference. Members of our institute gave 4 successful presentations on state of the art quantitative marketing research: Kremslehner, Konstantin:…