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News Archiv MCARSS

nadine schroeder

Nadine Schröder presented “The Value of User Generated Data for Managerial Decision Making”

Nadine Schröder, together with Alicja Grzadziel, attended a conference workshop held by the Working Group "Data Analysis and Classification in Marketing". They presented their research project on how…

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WU Innovative Teaching Award 2024 to Bettina Wittmann

The Innovative Teaching Award recognizes innovative teaching designs that take up new ideas and approaches in the field of university teaching and learning. Focus: Peer-Learning: innovative ways for…

Anne-Laure Sellier

Research Talky by Anne-Laure Sellier/ HEC Paris

We had the pleasure of hosting Anne-Laure Sellier from HEC Paris as the most recent guest in our Research Seminar Series. She presented her lastest work on how slow and fast motion videography…

cvm course

Course Spotlight: Customer Value Management

This semester the three lecturers Thomas Reutterer, Malik Stromberg and Alexander Kulumbeg created an innovative simulation game in the Customer Value Management course of the Master's program. …

Sarah Gelper

Research Talk by Sarah Gelper, University of Luxemburg (LU)

As our latest guest for our Research Seminar Series we welcomed Sarah Gelper from the University of Luxemburg. She shared her recent work on temporary loyalty programs in retail. Many supermarket…

L.J.Shrum

First MRSS Research Talk this semester by L. J. Shrum

Keeping Up with the Joneses? Not So Much for Consumers Who Move Around a Lot Our most recent guest, Professor L. J. Shrum started off this semester’s research seminar series. Known for his research…

ithelps

Practitioner Talk by Sebastian Prohaska/ithelps

At WU (Wirtschaftsuniversität Wien) this week, Sebastian Prohaska from ithelps agency gave a talk titled "SEO Basics - How to Win in 2024." Sebastian began by explaining how Google ads and SEO work…

Towa

Practitioner Talk by Amanda Vanselow & Cim Bayer/TOWA

In our Practitioner Seminar Series we welcomed this time Amanda Vanselow and Cim Bayer from TOWA! Using use cases with the ALPLA Group, our speakers were not only able to explain in theory how…

Michael Obermaier

Talk by Michael Obermaier/SAS Institute Software GmbH about Empowering Customer Engagement

This week at WU (Vienna University of Economics and Business), we had the privilege of welcoming Michael Obermaier from SAS as part of our Customer Value Managment course. The focus of the talk was…

adverity

First Practitioner Talk by Michael Mündle & Kaspar Semerl/Adverity

Last Wednesday at WU (Wirtschaftsuniversität Wien), we kicked off the Practitioner Seminar Series with a talk featuring Michael Mündle and Kaspar Semerl from Adverity. In the first theoretical part,…