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News Archiv MCARSS

ACP event

„Clean Data” Workshop bei ACP Solutions

Prof. Reutterer und Peter Eigenschink waren diese Woche als Gastredner und Benchmarking-Partner beim IT-Dienstleister ACP Solutions im Einsatz. Bei einem Workshop zum Thema „Clean Data” statt „Dirty…

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Young Talents Award sponsored by ÖGAF

A great opportunity for students interested in tourism to get exposure to c-level representatives of the Austrian tourism industry. Follow the link for more.

paulo albuquerque

Final MRSS Talk by Paulo Albuquerque, INSEAD (FR)

We were honored to host Paulo Albuquerque from INSEAD, who gave the first talk of our Research Seminar Series in 2023. His outstanding research focuses on the introduction of new products, consumer…

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Job offers for students or former students

The company hokify is currently advertising two positions: - Junior Performance Marketing Manager (w/m/x) - Performance Marketing Manager (w/m/x) See job posting here.

Deborah Small

End of year research talk by Deborah Small, Yale SOM (US)

We had the pleasure of welcoming Professor Deborah Small from Yale School of Management as part of our Research Seminar Series. Deborah Small is a prolific researcher with very interesting articles in…

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Research excellence in 2022

We are very proud to pronounce that the following publication is listed under one of the special research performances of our department: Sengo Furtado, Filipe, Reutterer, Thomas, Schröder, Nadine.…

SBWL Messe

Presentation at ÖH's SBWL Messe

Thomas Reutterer presented our specialization in Digital Marketing at ÖH-WU's SBWL Messe. If you want to prepare yourself for the challenges offered by modern marketing and digital business settings,…

Günter Hitsch

MRSS Talk by Günter Hitsch, University of Chicago (US)

We had the opportunity to welcome Prof. Günther Hitsch, the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business as another visiting scholar in our Research…

Lan Lou

Research talk by Lan Lou, University of Southern California (US)

As our latest guest in our Research Seminar Series, we welcomed Lan Luo from the Marshall School of Business, University of Southern California (US). She shared her recent work on the role of profile…

Atlanta USA

Filipe participated at the Marketing Dynamics Conference, USA/Atlanta

The latest edition of the Marketing Dynamics Conference took place in Atlanta from the 10th until the 12th of November. Filipe Sengo Furtado attended the event to present the latest developments in…