The Anonymous Big Data workshop was organized in the context of the ANonymous bIg daTA (ANITA) project. ANITA aims to systematically examine and validate the feasibility of using artificial intelligence and advanced machine learning to generate synthetic data that preserve individual privacy as well as retain enough substantive and statistical information to ascertain its usefulness for market(ing) research purposes.

The workshop was conducted in the form of a carousel brainstorming, also known as rotating review, where 23 experts (divided into small groups) rotated through six topic-specific „stations“ and discussed questions e.g. Opportunity: Which type(s) of privacy-sensitive data assets are of interest for (market) research? or Ethics: Are there other ethical questions, aside from privacy, with respect to synthetic data?

Results will soon be available at http://anonymousbigdata.net/