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News Archiv MCARSS

Anne Klesse

RS talk by Anne Klesse, Erasmus University Rotterdam (NL)

As part of our Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work on the impact…

Accenture Song

Digital transformation via Accenture Song & Data-driven Marketing

We proudly had three guest from Accenture Song in our Practitioner Series'! Yasmin Taga explained what Accenture Song is doing and its positioning in the industry. They particularly help their clients…

Ayelet Israeli

Research talk by Prof. Ayelet Israeli, Harvard University (US)

Prof. Ayelet Israeli from Harvard University (US) was our second guest in the Research Seminar Series this semester. She presented her work on “BEAT Unintended Bias in Personalized Policies”. …

Gilian Ponte

Gilian Ponte gives a talk in our Department Colloquium Series

Last week at our Research Seminar Series, Gillian Ponte, a visiting PhD student from the University of Groningen, presented his research on marketing analytics and consumer perceptions of privacy. …

Eugen Schmidt

Eugen Schmidt about the digital advertising scene

We had the pleasure to welcome Eugen Schmidt from AboutMedia in our Practioner Seminar Series! He talked about exciting 25 years of his career journey, experiences and challenges in the digital…

Vortrag

Nadine Schröder on dealing with j-shaped rating distributions

 Customers who take part in satisfaction surveys, to a vast extent, typically report that they were highly satisfied with a product or service. This phenomenon has gained a lot of attention in the…

Andreas Hladky

First Practitioner Talk by Andreas Hladky

Yesterday we had the pleasure to welcome Andreas Hladky from #PwC during our first Practioner Seminar Series! In his talk about the Metaverse, he stressed the importance of the already existing XR use…

Michael Hanlein

Research Talk by Michael Haenlein, ESCP Business School (FR)

For our first Research Seminar talk of this semester, we had the pleasure of welcoming Prof. Michael Haenlein from ESCP Business School. He presented his work on “The Merchants of Meta:…

stefan vamosi defensio

Stefan Vamosi presented his sequence similarity model

Stefan Vamosi successfully defended his dissertation "A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-identification and Behavioral Market Segmentation". In his work,…

WU Logo als Fallback Bild für News Artikel.

Welcome to the team, Malik!

I'm Malik, the new prae doc starting today at the Institute for Marketing & Customer Analytics. I joined the Institute for Marketing and Customer Analytics in October 2022, as a Research and Teaching…