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News Archiv MCARSS

Eva Ascarza

Research Talk by Eva Ascarza, Harvard Business School (US)

For some time now, we had been eager­ly awai­ting a re­se­arch talk from Eva As­car­za, the Ja­kur­ski Fa­mi­ly As­so­cia­te Pro­fes­sor of Busi­ness Ad­mi­nis­tra­ti­on from the Har­vard Busi­ness School, who fi­nal­ly…

Sebastian Prohaska

Final Practitioner's Talk by ithelps

Last week, we had the pri­vi­le­ge of lis­te­n­ing to Se­bas­ti­an Pro­has­ka from ithelps at his in­sight­ful talk "Der beste Ort eine Lei­che zu ver­ste­cken ist in Goog­le auf Seite 2" (The best place to hide a…

Markus Siuda

Practitioner's Talk by Markus Siuda/Corvis

Today, we had the plea­su­re of hos­ting Mar­kus Siuda from Cor­vis at our Prac­ti­tio­ner Se­mi­nar Se­ries at WU (Vi­en­na Uni­ver­si­ty of Eco­no­mics and Busi­ness). Mar­kus de­li­ve­r­ed an en­ga­ging talk on the…

Eric Schwartz

Marketing Research Seminar Series Eric Schwartz

As our la­test guest for our Re­se­arch Se­mi­nar Se­ries we wel­co­med Eric Schwartz from the Uni­ver­si­ty of Mi­chi­gan. He shared his re­cent work on A-B tes­ting in on­line ad­ver­ti­sing ex­pe­ri­ments. To test user…

Kelly D. Martin

Research Talk by Kelly D. Martin, Colorado State University (US)

We were ho­no­red to wel­co­me Dr. Kelly D. Mar­tin from Co­lo­ra­do State Uni­ver­si­ty as our se­cond guest in the Re­se­arch Se­mi­nars Se­ries. Her pre­sen­ta­ti­on shed light on the role of cus­to­mer data pri­va­cy as a…

Alexandra Ebert

Practitioner's Talk by Mostly Al

On Tu­es­day, our Prac­ti­tio­ner Se­mi­nar Se­ries fea­tured a thought-​provoking talk by Alex­an­dra Ebert, Chief Trust Of­fi­cer at Most­ly AI, on the in­credi­ble po­ten­ti­al of syn­the­tic data in sh­aping the fu­ture…

digital marketing lab

SBWL Digital Marketing Lab and PwC Austria dive into XR and the metaverse

On Mon­day, Na­di­ne Schrö­der ki­cked off our Di­gi­tal Mar­ke­ting Lab with PwC and our in­dus­try part­ners. We thank An­dre­as Hlad­ky and Da­nie­la Tin­hof from PwC Aus­tria and all in­dus­try part­ners for in­itia­ting…

Vanessa Patrick Ralhan

First Research Talk by Vanessa Patrick-Ralhan, University of Houston (US)

Dr. Va­nes­sa Patrick-​Ralhan from Uni­ver­si­ty of Hous­ton (US) was the first guest in the Re­se­arch Se­mi­nar Se­ries this se­mes­ter. She pre­sen­ted her work on In­clu­si­ve De­sign Trans­for­ma­ti­on. In­clu­si­ve…

Kick off

SBWL Digital Marketing Semester Opening

Yes­ter­day the Di­gi­tal Mar­ke­ting team has wel­co­med our stu­dents at the Se­mes­ter Ope­ning. We wish our stu­dents all the best and good luck!

Preis

Dr. Martin Reisenbichler gewinnt Deutschen Wissenschaftspreis 2023

Mar­tin Rei­sen­bich­ler hat für seine an un­se­rem In­sti­tut be­treu­te Dis­ser­ta­ti­on den Wis­sen­schafts­preis 2023 ge­won­nen. Der Preis wird von der EHI Stif­tung und der GS1 Ger­ma­ny jähr­lich für die beste…