Im Rahmen unserer Veranstaltungsreihe ExInt Cercle wurde folgender Vortrag organisiert:

Thema: „Mastering a challenge of dealing with substantial differences in organizing, coordinating and budgeting the international marketing divisions“

Vortragende: Frau Mag. Danielle Willert, Planet Payment Austria

  

We are grateful and honoured to announce an expert talk with an experienced International Marketing specialist and to welcome Mag. Danielle Willert.

Danielle Willert is currently working as an Marketing Manager at Planet Payment Austria (Tax refund service company) and occupied the last 25 years at nearly all kinds of strategic marketing positions as a Product and Brand Manager at L´Oréal (Vichy, La Roche Posay), Marketing & Sales Manager at the LVMH-Group (Guerlain) and Area Marketing Sales Manager/ Head of Business Unit at Global Blue Austria (responsible for Austria, Switzerland and Central Europe). Her profound experience covers B2C as well as B2B, FMCG, Luxury and Cosmetic products and far more.

Danielle will talk about the difficulties in organising marketing activities between the head office and the subsidiaries of multinational organisations, the practice of budgeting and sharing the marketing expenses within the international organisation, differences of local markets to be aware of, as well as for sure will appreciate an open discussion of seeking a feasible solution of a inharmoniousness as a cause of all mentioned challenges.

  

Termin: MI, 05.12.2018, 12:00-13:30 Uhr

Ort: TC.4.01 Hörsaal

Anmeldung über Doodle wird bis 28.11.2018 erbeten (keine Anmeldung für Studierende der LV International Marketing bei Dr. Zipper notwendig)

Hier geht es zur vollständigen Einladung.