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WU-Forscher Klaus Prettner

Suppressing Innovation Undermines Long-Run Prosperity

New WU study shows that not all forms of political extraction affect economic development in the same way. The most damaging are those that stifle innovation—and their consequences can last for…

[Translate to English:] Foto eines Thermometers vor strahlend blauem Himmel

What Heat Waves Cost the Austrian Economy

Productivity drops in extreme heat – and the economic costs are in the billions.

[Translate to English:] Bild einer Familie beim Arbeiten

Family firms: A good reputation can come at a price

Study shows that consumer reactions to family firms depend on whether a negative incident was within the company’s control

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Working in heat: rights, obligations and limits

WU expert explains what Austrian labor law says about working in high temperatures – and why there is no entitlement to “heat leave.”

[Translate to English:] Eine Person möchte einer anderen Person einen Umschlag reichen. Die andere Person macht eine ablehnende Geste.

AI identifies corruption risks in the public sector

New study shows: Public servants’ values and attitudes predict corruption susceptibility better than income or education.

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Mining-driven deforestation in Africa: new study reveals scale

Mining in Africa causes significantly more deforestation than previously assumed, new study involving WU shows.

Zwei Personen sitzen an einem Schreibtisch mit vielen Unterlagen und Grafiken und rechnen mit einem Taschenrechner

Austrian data show how to curb profit shifting effectively

WU study shows that targeted anti‑tax avoidance rules curb profit shifting – while exemptions can backfire.

[Translate to English:] Sujet: Cultural evolution of beauty standards

Female Bodies in Fashion: Greater Diversity, Stable Ideal

A new international study involving WU Vienna reveals that the fashion industry appears more diverse today than two decades ago, yet the prevailing beauty ideal has changed very little. For this…

[Translate to English:] Würfel mit der Aufschrift Health/Wealth

When measuring wellbeing, GDP is not the whole story

WU economists show why supplementary indicators are needed in addition to GDP

Foto eines Mikrofons auf einer Bühne

Do scandals hurt music sales – or do they fuel streams?

Study finds music scandals and boycott calls have little effect on listeners' behavior. But when streaming platforms intervene, the impact is significant.