The annual „Erwin Wenzl Preis“ rewards extraordinary achievements of young talents in the federal state of Upper Austria.

Verena Führer from our MSc Marketing won his year's main prize in the category of academic awards. Her thesis focused on the highly competitive retail environment providing new thinking on „Trendy Dairy – Investigating the Potential of Innovative Products in the Dairy Category based on Food Trends“. Her thesis was supervised by Dr. Christina Holweg.

Congratulations on this remarkable and outstanding achievement!

For more information: http://erwinwenzlpreis.at/