Admission requirements

The selection criteria used for admission are based on two components: (1) Your official WU course grades and (2) your statements and evidence on your Digital Marketing skills you provide us when applying.

WU Course Grades: For our assessment of the first component you simply need to allow us to request and access your current grade transcript from WU’s Study Service Center. You can do this by registering for the specialization via LPIS (Lehrveranstaltungs-​ und Prüfungsinformationssystem; see below). Note that with your registration you automatically agree to release your current grade transcript for our evaluation. There is not more you need to do at this point, just please make sure that all required grades are listed in your transcript when you apply. We apologize that we cannot accept grades provided at a later stage of the procedure.

Digital Marketing Skills: An important part of our efforts to create an ideal learning environment relates to a balanced mix of ambitious students that fit well with the objectives of our specialization. Since our aim is to prepare students to master the specific challenges of marketing managers in dynamic and technology-driven business environments, proven skills in marketing research and business analytics are certainly an asset.

But there are numerous other skills that are relevant and qualify you for your digital marketing experience. For example, if you are engaged in running a (or even your own) digital business, completed a relevant internship with a company, obtained specific programming skills, experience in handling rich datasets or in working with digital communication technologies.

Here is an example for a typical skill we are looking for: “During my internship with a delivery service company I gained experience with search engine advertising and analyzing conversion statistics for their webshop. In my digital marketing specialization at WU I would like to further sharpen my analytical skills and apply them in the digital marketing lab. Attached you can find a reference letter from my supervisor as proof for the claimed skill.”

There are numerous other skills that demonstrate a good fit with the focus of our specialization (see our webpage for more details) and qualify you for the program. Think about them carefully and please just note that you will be asked to provide solid proofs of your skills and experience.

Application Procedure

To apply please follow the below list of steps for a successful application:

We are very much looking forward to your application and wish you the best of luck!