Blick in das LC Gebäude

Bachelor Specialization (SBWL): Digital Marketing

Der Inhalt dieser Seite ist aktuell nur auf Englisch verfügbar.
Video Digital Marketing WU

Digital Marketing WU

Specialization program in Digital…

SBWL logo

In­for­ma­ti­on tech­no­lo­gy and in­ter­ac­ti­ve on­line media con­ti­nuous­ly trans­form major aspects of our so­cie­ty and chal­len­ge a dy­na­mic mar­ke­ting land­s­cape. Se­arch en­gi­nes and so­cial net­works have chan­ged the way cus­to­mers collect in­for­ma­ti­on, how they com­mu­ni­ca­te, and how they make purcha­se de­cis­i­ons. All these chan­ges dra­ma­ti­cal­ly af­fect the ad­ver­ti­sing in­dus­try and re­qui­re mar­ke­ters to ma­na­ge cus­to­mer en­ga­ge­ment with their brands across mul­ti­ple (on­line and off­line) touch­points. Our spe­cia­liza­ti­on (SBWL) in Di­gi­tal Mar­ke­ting re­co­gni­zes these de­ve­lo­p­ments and helps stu­dents to ac­qui­re the ne­ces­sa­ry skills in mar­ke­ting re­se­arch and busi­ness ana­ly­tics to suc­cess­ful­ly make mar­ke­ting de­cis­i­ons in such dy­na­mic and technology-​driven busi­ness en­vi­ron­ments.

Star­ting in the win­ter se­mes­ter 2022/23, our spe­cia­liza­ti­on “Di­gi­tal Mar­ke­ting” will also be avail­able for BBE pro­gram stu­dents. To learn more about our spe­cia­liza­ti­on, click here for the most re­cent pre­sen­ta­ti­on at WU's "SBWL Messe" and watch our brand-​new image video to get an ex­ci­ting in­sight into the SBWL Di­gi­tal Mar­ke­ting!

Wait: Stay tuned and don’t for­get to join our Lin­ke­dIn group! There, we post job of­fers, news, and di­gi­tal marketing-​related con­tent. It’s a gro­wing com­mu­ni­ty of cur­r­ent­ly en­rol­led stu­dents and gra­dua­tes, de­si­gned to help you keep in touch and to pro­vi­de great op­por­tu­nities for net­wor­king.

Why choose Digital Marketing? - Our values are your benefits

What qualifies our students? - Our expectations

What’s next for digital marketers? - Your career perspectives