Blick in das LC Gebäude

Doctor / PhD in marketing & customer analytics

We con­sider the edu­ca­ti­on and su­per­vi­si­on of doc­to­ral stu­dents as cru­cial for achie­ving our re­se­arch ob­jec­ti­ves. Most of our doc­to­ral stu­dents are WU em­ployees. The doc­to­ral pro­gram of­fe­red by the in­sti­tu­te and our part­ner in­sti­tu­ti­ons is de­si­gned to pro­vi­de doc­to­ral stu­dents with the trai­ning ne­ces­sa­ry for a suc­cess­ful aca­de­mic re­se­arch and tea­ching ca­re­er, a po­si­ti­on in mar­ke­ting re­se­arch in­sti­tu­ti­ons, or in ad­van­ced ma­nage­ment con­sul­ting com­pa­nies.

This trai­ning is ac­com­plished by a com­bi­na­ti­on of the fol­lo­wing in­gre­dients: Stu­dents select cour­ses in ac­cordance with the for­mal re­qui­re­ments of <link https: www.wu.ac.at stu­di­um doktorat-​phd>WU's doc­to­ral / PhD pro­grams. In ad­di­ti­on, stu­dents at­tend cour­ses which meet their in­di­vi­du­al needs and in­te­rests in the field of Mar­ke­ting and/or re­la­ted disci­pli­nes. They in­ter­act and work with fa­cul­ty mem­bers on joint re­se­arch, con­duct a se­ries of ori­gi­nal re­se­arch pro­jects which ul­ti­ma­te­ly lead to a dis­ser­ta­ti­on, and as­sist in the tea­ching of mar­ke­ting cour­ses. The ul­ti­ma­te goal is to ge­ne­ra­te new know­ledge th­rough ri­go­rous and high-​impact re­se­arch, which is also of prac­ti­cal re­le­van­ce.

Our doc­to­ral stu­dents are ex­pec­ted to make a si­gni­fi­cant re­se­arch con­tri­bu­ti­on in the In­sti­tu­te's re­se­arch areas or a re­la­ted field. The out­co­me of their re­se­arch work is pu­blished in in­ter­na­tio­nal re­se­arch jour­nals - ide­al­ly, in the major jour­nals in the field of mar­ke­ting - and pre­sen­ted at in­ter­na­tio­nal aca­de­mic con­fe­ren­ces; the <link https: www.wu.ac.at fi­lead­min wu d mar­ke­ting in­tra­net de­part­ment­spe­zi­fi­sche_­richt­li­ni­en>WU Mar­ke­ting De­part­ment's dis­ser­ta­ti­on gui­de­li­ne (in Ger­man lan­guage) ser­ves as a ori­en­ta­ti­on for the mi­ni­mum re­qui­re­ments ex­pec­ted from suc­cess­ful doc­to­ral stu­dents. At­ten­ding ad­van­ced gra­dua­te cour­ses is part of the trai­ning.

Ap­pro­val for Su­per­vi­si­on

Va­can­ci­es in Re­se­arch and Tea­ching As­so­cia­tes po­si­ti­ons at the In­sti­tu­te for Mar­ke­ting and Cus­to­mer Ana­ly­tics are for­mal­ly ad­ver­ti­sed via http://www.wu.ac.at/jobs.

Ge­ne­ral­ly spea­king, suc­cess­ful can­di­da­tes are ex­pec­ted to have ac­qui­red a solid aca­de­mic qua­li­fi­ca­ti­on (Mas­ter's de­gree or equi­va­lent) and a pro­found know­ledge of quan­ti­ta­ti­ve re­se­arch me­thods (e.g., in the field of mar­ke­ting sci­ence, sta­tis­tics, com­pu­ter sci­ence, psy­cho­metrics, or eco­no­metrics). Ap­p­li­cants should also have an in­te­rest in de­ve­lo­ping and/or ap­p­ly­ing ad­van­ced re­se­arch me­tho­do­lo­gies to ma­na­ge­ri­al­ly re­le­vant mar­ke­ting pro­blems.

It is also re­qui­red that doc­to­ral stu­dents have sub­stan­ti­al em­pi­ri­cal re­se­arch ex­pe­ri­ence. Com­pu­ting skills must go bey­ond the user know­ledge of stan­dard soft­ware pack­a­ges like SPSS or SAS and will have to in­clu­de pro­gramming and/or usage skills of script lan­guages like R (http://www.r-​project.org), Mat­lab (http://www.ma­thworks.com) or Py­thon.

A very good writ­ten and oral com­mand of the Eng­lish lan­guage is re­qui­red (for in­ter­na­tio­nal can­di­da­tes, Ger­man lan­guage skills are a plus). In­for­ma­ti­ve re­fe­ren­ces are de­si­ra­ble.

Doc­to­ral stu­dents at WU Vi­en­na who are not af­fi­lia­ted with the In­sti­tu­te may apply for first or se­cond su­per­vi­si­on by sen­ding the fol­lo­wing do­cu­ments to mca@wu.ac.at: (a) Mo­ti­va­ti­on let­ter and CV (ide­al­ly, in­clu­ding a cer­ti­fied GMAT score), (b) in­for­ma­ti­ve re­com­men­da­ti­on let­ters, and (c) an ela­bo­ra­ted pre­sen­ta­ti­on of their re­se­arch idea, which has to ex­pli­ci­tly de­mons­tra­te fit into the re­se­arch streams pur­su­ed by the In­sti­tu­te's fa­cul­ty mem­bers. Plea­se note that pro­po­sals wit­hout such a clear link to re­se­arch con­duc­ted at in­sti­tu­te will not be pro­ces­sed fur­ther and that the con­side­ra­ti­on of dis­ser­ta­ti­on pro­ject pro­po­sals from doc­to­ral stu­dents not em­ploy­ed by WU is sub­ject to free su­per­vi­si­on ca­pa­ci­ty.

Par­ti­ci­pa­ti­on in Re­se­arch Se­mi­nars

In ad­di­ti­on to the doctoral-​level cour­ses taken in ac­cordance with the In­sti­tu­te's fa­cul­ty ad­vi­sor and the for­mal re­qui­re­ments of WU's doc­to­ral / PhD pro­grams, the In­sti­tu­te cur­r­ent­ly or­ga­ni­zes two types of re­se­arch se­mi­nars. All doc­to­ral stu­dents are ex­pec­ted to sign up for and to at­tend all re­se­arch se­mi­nars du­ring their en­ti­re ten­ure in the doc­to­ral / PhD pro­gram.

Research Seminar in Marketing and Customer Analytics

This se­mi­nar is a cen­tral fea­ture of the in­tel­lec­tu­al life of doc­to­ral stu­dents and fa­cul­ty mem­bers at the In­sti­tu­te for Mar­ke­ting and Cus­to­mer Ana­ly­tics. In ge­ne­ral, all to­pics and me­tho­do­lo­gi­cal ap­proa­ches wit­hin the broad field of mar­ke­ting and re­la­ted disci­pli­nes are wel­co­me for dis­cus­sion. There will also be oc­ca­sio­nal fa­cul­ty pre­sen­ta­ti­ons de­si­gned to help stu­dents plan and ma­na­ge their dis­ser­ta­ti­on pro­cess.

The se­mi­nar ser­ves as a plat­form for doc­to­ral stu­dents and fa­cul­ty mem­bers to meet and dis­cuss their re­se­arch work with each other and ex­pe­ri­en­ced re­se­ar­chers. It aims to pro­vi­de con­cep­tu­al, theo­re­ti­cal, and me­tho­do­lo­gi­cal ad­vice and gui­dance re­gar­ding the de­ve­lo­p­ment and ac­ce­le­ra­ti­on of in­di­vi­du­al or joint re­se­arch pro­jects. The se­mi­nar also in­tends to help fa­cul­ty and doc­to­ral stu­dents to keep track of the re­cent theo­re­ti­cal and me­tho­do­lo­gi­cal de­ve­lo­p­ments in the mar­ke­ting com­mu­ni­ty and to both seek and re­cei­ve feed­back on their own re­se­arch.

For more in­for­ma­ti­on about the se­mi­nar click here.

Marketing Research Seminar

This se­mi­nar is clo­se­ly lin­ked to other se­mi­nars and tea­ching for­mats, in par­ti­cu­lar the Mar­ke­ting De­part­ment's <link https: www.wu.ac.at sm re­se­arch seminar-​series>Re­se­arch Se­mi­nar Se­ries. To take full ad­van­ta­ge of the fa­cul­ty ex­per­ti­se of­fe­red at WU's Mar­ke­ting De­part­ment, all doc­to­ral stu­dents su­per­vi­sed or ad­vi­sed by the In­sti­tu­te's fa­cul­ty are ex­pec­ted to at­tend all the se­mi­nars in the Re­se­arch Se­mi­nar Se­ries.

Se­mi­nar spea­kers' sche­du­les ty­pi­cal­ly in­clu­de a mee­ting with doc­to­ral stu­dents and the op­ti­on for re­ser­ving in­div­du­al time slots with our vi­si­tors; stu­dents are ex­pec­ted to take ad­van­ta­ge of these op­por­tu­nities to in­ter­act with vi­si­ting scholars from the world's top uni­ver­si­ties and to learn about the field as a whole.

In ad­di­ti­on to the net­wor­king pos­si­bi­li­ties, this se­mi­nar aims to keep doc­to­ral stu­dents up­dated with fresh re­se­arch re­sults and re­cent de­ve­lo­p­ments in the aca­de­mic mar­ke­ting com­mu­ni­ty. By re­flec­ting these from the per­spec­ti­ve of their own re­se­arch pro­jects, stu­dents are en­ab­led to re­cei­ve early feed­back, to gain new in­sights, and/or to ac­qui­re new re­se­arch ideas. Stu­dents should also be en­ab­led to trans­la­te ori­gi­nal re­se­arch, which is not ne­ces­sa­ri­ly wit­hin the core focus of their own pro­jects, into re­se­arch ques­ti­ons and to dis­cuss them.

For more in­for­ma­ti­on about the se­mi­nar click here.