The program allows students to develop competencies in multiple areas of quantitative marketing. Students learn by applying data analysis methods to real-world problems. Students learn through case studies from the industry and from a diversity of sources to compete with Universities including the MIT Sloan School of Management, Stanford Graduate School of Business, and the New York University Stern School of Business.

Research and writing credits

Research credits

Students are required to earn one-half to two-thirds of their degree in one or both of the graduate fields. A candidate's cumulative grade-point average (GPA) during each of the years of the program is required to be high for qualifying.

Qualifying exam

Candidates must successfully complete a comprehensive qualifying research and writing exam prior to the start of the first year.

Reading and writing exams

Reading and writing exams are required of all students after first year.

Prerequisites, courses and content

Marketing students will learn how to market effectively by applying the latest research in the social and psychological sciences and synthesizing these insights with rigorous empirical methods. What makes the courses different from most marketing classes is the emphasis on student involvement, which allows students to specialize and take advantage of the research and teaching opportunities available to them. The areas are diverse and cover marketing: from pricing to decision making, from brand management to consumer behavior, from quant marketing to psychology, from online behavior to in-person interaction, and from online behavior to in-person interaction in real life.
The courses cover the diverse range of marketing techniques which can be used to manage and predict the behavior of a company or consumer, from behavioral economics to Bayesian statistics. Topics covered range from decision theory to regression to Bayesian statistics to data science. These techniques deal with the challenges of gathering data and analyzing it, and providing useful insights into the psychological and social causes of decisions.
The courses also cover the emerging field of predictive analytics, which uses advanced statistical and marketing-level econometrics to model how consumers, firms, and society interact to arrive at highly specific and useful choices. The courses cover these techniques in great depth, including detailed descriptions of their concepts, empirical evidence, and theoretical frameworks.
The courses are intended for individuals with some prior knowledge of economic science or economics and ideally with previous quantitative training.

• Practical marketing experience: Marketing students will gain practical experience in marketing and statistics by taking a selection of the most relevant marketing courses offered in their respective faculties.

• A quantitative marketing program: Marketing students will learn about the various aspects of marketing, from the economics of research to the statistics of measurement, and gain practical experience in analyzing data.

• Marketing management: Marketing students will learn how to market effectively and maximize revenue by developing effective management strategies that address specific business needs and set new standards for customer service.

• Predictive marketing: Marketing students will learn how to manage and predict the behavior of a company or a consumer by developing effective methods to identify trends and develop new business ideas.

• Marketing for customer relationships: Marketing students will learn how to effectively manage customer relationships and learn to build effective teams by using the latest research in quantitative marketing and statistics.

• Marketing identification: Marketing students will learn to identify customers by using advanced techniques of cross-cultural psychology and ethnographic investigation, and learn to build effective teams by using the latest research in social science and organizational behavior.

• Marketing communication: Marketing students will learn to create compelling marketing messages using diverse media and all manner of social media, and learn how to create engaging and informative e-marketing campaigns.

• Marketing campaigns: Marketing students will learn to create engaging marketing campaigns using new media and all manner of social media, and learn to build effective teams by using the latest research in behavioral economics and organizational behavior.

• Multi-channel marketing: Marketing students will learn to build engaging and informative marketing campaigns using new media and all manner of social media, and learn to create engaging and informative marketing campaigns.