News
Here you can find news regarding our Institute such as new publications, events and more. For news regarding jobs at our Institute or jobs at corporate partners please refer to the respective sites.
"KI kann durchaus auch Strategie" - DiePresse Interview of Prof. Werner H. Hoffmann
In his interview with the newspaper DiePresse, published on Wednesday, March 9th 2024, Prof. Dr. Werner Hoffmann outlines the transformative impact of AI on strategic work, highlighting its potential to automate tasks across strategic analysis, formulation, and implementation. He emphasizes the productivity gains from AI, while also cautioning on the need for human oversight, creativity, and critical evaluation to leverage AI's benefits in strategy development effectively.
PDF-EXCERPT of Article "KI kann durchaus auch Strategie" - DiePresse.
This year's Wiener Strategieforum 2023 was one of the most successful events of this series
The Wiener Strategieforum 2023 took place on June 20, 2023 at the Vienna University of Economics and Business (WU Vienna), attracting over 200 leaders from German-speaking countries to discuss key future issues. Co-founded by Prof. Werner H. Hofmann and Dr. Thomas Maidorfer, the forum for the first time saw Brutkasten Media, led by founder and CEO Dejan Jovicevic, co-organizing the event. Discussions focused on pressing topics such as digital transformation, demographics, decarbonization, and an effective strategy work, with a specific panel dedicated to the future direction of the crisis-ridden European economy. Innovation expert Alexander Osterwalder further received the "Theory-to-Practice Strategy Award" for his outstanding contributions to business models, linking theory with practice. The event concluded with a networking dinner, emphasizing the forum's role as a year-round platform, especially with the support of Brutkasten.
Please find further information about past and future Wiener Strategieforum events here: Wiener Strategieforum.
"Die Arbeit ist wichtig für ein sinnerfülltes Leben" - DiePresse Interview of Prof. Werner H. Hoffmann
In his interview with the newspaper DiePresse, published on Wednesday, June 14th 2022, Prof. Dr. Werner Hoffmann discusses the importance of enabling personal success and income growth through performance in Austria, amidst the retail industry's struggle with digital transformation. He advocates for a society that values effort, offering a critique on work-life balance perceptions and emphasizing the significance of fulfilling work for a meaningful life.
PDF-EXCERPT of Article "Die Arbeit ist wichtig für ein sinnerfülltes Leben" - DiePresse.
"Viele sehen nur noch die Probleme" - Interview with DiePresse by Prof. Werner H. Hoffmann
In his interview with the newspaper DiePresse, published on Thursday, April 28th 2022, Prof. Dr. Werner Hoffmann argues that "firms will need to defend their growth by creating value for all stakeholders, not just for shareholders". Further he argues that the ecologic problems need to be solved by firms.
PDF-EXCERPT of Article "Viele sehen nur noch die Probleme" - DiePresse.
"Nicht nur auf die Effizienz schauen" - Interview with DiePresse by Prof. Werner H. Hoffmann
In his interview with the newspaper DiePresse, published on Sun, February 26th 2022, Prof. Dr. Werner Hoffmann argues that "organizations should not blindly only optimize for efficiency, as efficiency disadvantages secure the organizations's survival". Further he argues that now is the time to learn from the Corona crisis to strengthen companies' resilience
PDF-EXCERPT of Article "Nicht nur auf die Effizienz schauen" - DiePresse.
In memory of Prof. Thomas Mellewigt
We are deeply saddened by the loss of Prof. Thomas Mellewigt who died on June 7, 2021. Thomas was a great co-lecturer in our Elective Strategic Alliances, co-organizer of the Working Group on Strategic Alliances, collaborator in our research projects and a good friend. We will never forget his passion for research and Ironmans as well as his optimism.
We will miss him.
A tribute by Freie Universität Berlin can be found here: https://www.wiwiss.fu-berlin.de
"Austria is suffering from a lack of innovation" - Prof. Hoffmann states in an interview with DiePresse
In his interview with the newspaper "DiePresse" Prof. Dr. Werner Hoffmann argues that "we turn too little inventions into successful commercializations". Austria has to catch up on internationally increasing productivity levels. We need innovation to be applied for digitization and sustainability, two trends that we need to use to decouple economic growth from non-renewable raw materials and emissions.
On May 28,2021 Prof. Dr. Werner Hoffmann will host the "Wiener Strategieforum" at the Vienna University of Economics and Business, which will take place in cooperation with "DiePresse".
PDF-EXCERPT of Article "In Österreich herrscht Innovationsrückstau" - DiePresse.
Prof. Hoffmann's paper "Strategies for managing a portfolio of alliances" was ranked among the top 10 most influential alliance management articles
According to the recent study "What are the 10 most influential alliance management articles and what do we learn from them? A critical assessment", which was conducted by Karina Bratus & Adrian Schröder together with Prof. Dr. Thomas Mellewigt and Johann Voigtsberger at the Freie Universität Berlin, the above mentioned paper on strategies for managing portfolios of alliances is one of the most often cited articles on alliance management. The study analyzed 1,333 articles regarding their impact and contribution:
The top 10 articles of the study:
| Author(s) | Year | Title | Journal |
| Anand & Khanna | 2000 | Do firms learn to create value? The case of alliances. | Strategic Management Journal |
| Cullen, Johnson & Sakana | 2000 | Success through commitment and trust: The soft side of strategic alliance management. | Journal of World Business |
| Grant & Baden Fuller | 2004 | A knowledge accessing theory of strategic alliances. | Journal of Management Studies |
| Gulati & Singh | 1998 | The architecture of cooperation: Managing coordination costs and appropriation concerns in strategic alliances. | Administrative Science Quarterly |
| Hoffmann | 2007 | Strategies for managing a portfolio of alliances. | Strategic Management Journal |
| Kale & Singh | 2007 | Building firm capabilities through learning: the role of the alliance learning process in alliance capability and firm-level alliance success. | Strategic Management Journal |
| Kale & Singh | 2009 | Managing strategic alliances: What do we know now, and where do we go from here? | Academy of Management Perspectives |
| Kale, Singh & Perlmutter | 2000 | Learning and protection of proprietary assets in strategic alliances: Building relational capital. | Strategic Management Journal |
| Sarkar, Echambadi, Cavusgil & Aulakh | 2001 | The influence of complementarity, compatibility, and relationship capital on alliance performance. | Journal of the Academy of Marketing Science |
| Simonin | 1999 | Ambiguity and the process of knowledge transfer in strategic alliances. | Strategic Management Journal |
Source: Karina Bratus & Adrian Schröder (2021). What are the 10 most influential alliance management articles and what do we learn from them? A critical assessment. M.Sc. Marketing & Management Seminar: Strategic Alliances, Prof. Dr. Thomas Mellewigt and Johann Voigtsberger.
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Prof. Hoffmann's paper "Strategies for managing a portfolio of alliances" published in 2007 in the Strategic Management Journal was ranked among the top 10 of the most influential articles in the research stream of alliance management.
Prof. Hoffmann’s research is about what determines the configuration and evolution of an alliance portfolio. His paper shows that alliance portfolio management follows an evolution from adapting (probing alliances) to shaping (core exploration alliances) and finally stabilizing (exploitation alliances). With these three distinctive types of portfolio strategies at business level the study illustrates and explains developmental paths and patterns in the evolution of an alliance portfolio.
SIMC ranked as 10th best master program globally (30.10.2020, in German)
Our Strategy, Innovation, and Management Control master program was ranked 10th in the global QS Master Ranking. Trend, the news magazine, featured an article about this great news on Oct 30th 2020.
PDF-EXCERPT of Article "Weltklasse-Masterprogramm an der WU" - trend.
Article: Boost for Entrepreneurship - trend. (19.06.2020, in German)
Prof. Werner H. Hoffmann published a newspaper article about governmental measures for boosting entrepreneurship in the newspaper "trend."
The article discusses the governmental measures to strengthen equity capital, reducing red tape and overregulation, as well as increasing available venture capital to improve the start-up ecosystem.
The states need to stay humble - Guest comment Wiener Zeitung (10.06.2020, in German)
Prof. Werner H. Hoffmann published a guest comment in the newspaper "Wiener Zeitung".
The governmental policies need to restore the trust and confidence among the economic players. Governments must not become economic players themselves.
Article "Plädoyer für einen demütigen Staat" - Wiener Zeitung
Master thesis supervision calls
You can find current theses topics here.
Professor Werner H. Hoffmann has been awarded a WU Award for a Star Journal Article for his paper The Interplay of Competition and Cooperation that he published with Dovev Lavie, Jeffrey J. Reuer and Andrew Shipilov in their Strategic Management Journal Special Issue The Interplay of Competition and Cooperation in 2018.
Professor Werner H. Hoffmann was also awarded a WU Award for Outstanding Research Achievements for his paper with Lukas Meusburger How CEO Values and TMT Diversity Jointly Influence the Corporate Strategy Making Process.
Dr. Georg was awarded a WU Award for Outstanding Research Achievements for publications on digital transformation.
SMJ Special Issue on "The Interplay of Competition and Cooperation" guest edited by Werner H. Hoffmann with Dovev Lavie, Jeffrey J. Reuer, Andrew Shipilov
© Strategic Management Journal 2018
Werner H. Hoffmann guest edited a special issue of the Strategic Management Journal on the the topic of "The Interplay of Competition and Cooperation" together with Dovev Lavie, Jeffrey J. Reuer and Andrew Shipilov.
In their introduction essay "The interplay of competition and cooperation" they are offering a roadmap for studying this interplay, discuss its broader implications and offer directions for future research.
Link to the Table of Contents of the special issue
Link to Special Issue article "The interplay of competition and cooperation"