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Job Opportunity - Front office employee for course and webinar support on weekends (6 hours/week)

At the WU Executive Academy we offer part-time jobs throughout the weekend (selected ones, not every one) Hauptaufgaben Laufende Betreuung von Lehrveranstaltungen vor Ort, Webinaren und hybriden…

Job Opportunity - Marketing-Assistance for Podcast & Social-Media

A former IMM student, Marcel Kilic has set up his own Podcast Agency “Hört Hört!” and has a vacancy for a weekly 8 hour position as a Podcast & Social-Media Marketing Assistant. It is an exciting and…

New Paper Reveals How Green Values Promote Sustainable Mobility

We are pleased to share new research that sheds light how green values promote sustainable mobility. The research, led by ao. Univ. Prof. Mag. Dr. Elfriede Penz and IMM's Phd. canditate Thomas…

Gaining Research Experience in Ankara, Turkey

From the 3rd to the 7th of June, IMM's PhD candidate, Milos Ivanis, participated in the intensive five-day "Theorization Seminar: Doctoral Seminar on Consumption Markets and Culture Theorization" in…

Workshop: AI in Qualitative Methods

On May 28th, 2024, the WU's Institute for International Marketing Management (led by Univ. Prof. Dr. Marius K. Luedicke), in collaboration with the University of Vienna's Department of Marketing and…

SBWL Messe

Marius Lüdicke showcased our SBWL at the ÖH SBWL-Messe. We are eagerly anticipating your applications for the winter semester 2024/25! Let us know in case you have any questions (imm@wu.ac.at). 

Upcoming Event: AI in Qualitative Methods Workshop

The Institute for International Marketing Management at WU (Prof. Lüdicke), the University of Vienna's Institute for Marketing and International Business (ao. Prof.in Auer-Zotlöterer), and the WU…

IMM Presents About Using Generative AI for Qualitative Research in Malaga

On 18th April, IMM’s head Marius K. Luedicke and IMM PhD candidate Milos Ivanis took to Malaga, Spain, for the 12th EIASM Network Interpretive Consumer Research Workshop! 

New Paper Reveals Why Online Consumption Communities Brutalize

We are pleased to share new research published in the Journal of Consumer Research that sheds light on the troubling phenomenon of online brutality in online consumption communities. The research, led…

Bachelor Thesis Info Event

The next Bachelor Thesis Info Event will be taking place on Wednesday, 20th March at 12.30 pm in D4.0127