The IMM team and our curious CEMS Master students were delighted to welcome Claudia Maddaléna Rossi, CEE regional digital marketing manager at Henkel to their classroom to discuss the intricacies of of regional (global) digital communication. Henkel uses „umbrella brands“ such as „Ask Team Clean“ to bring a range of FMCG brands together and create added value for consumers who care. Interesting also how passionately Henkel works on becoming more sustainable, equal (40% women in management positions), and pro-social as a company. Watch Claudia’s next steps to learn about Henkel’s newest moves in the umbrella brand space.