Außenansicht des D2 Gebäudes

News & EventsRSS

Thomas Paper

IMM Research Update: New Insights into Green Advertising and Consumer Behavior

IMM’s PhD candidate Thomas Freudenreich explores the impact of individual values on responses to assertive green advertising in his latest paper, co-authored with Elfriede Penz. Key question: Can…

The conversation

New article about the IMM's brutalization study in the "The Conversation“

The UK’s new "Online Safety Act“ is intended to reshape how social media platforms deal with harmful online content. In their new piece in "The Conversation“, Kristine de Valck, Marius K. Luedicke and…

IMM Logo

Job Opening at IMM - Research and Teaching Assistant (Part-Time, 20h/Week)

Do you want to experience firsthand how a University Institute is run and contribute to its success? Do you want to contribute to academic research projects? Would you like to explore if an academic …

Marlene Grohe

Met in Class: Marlene Tragner, GROHE

We are delighted to have welcomed Marlene Tragner, Head of Marketing Austria at GROHE, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

Claudia Henkel

Met in Class: Claudia Maddaléna Rossi, Henkel

We are delighted to have welcomed Claudia Maddaléna Rossi, Regional CEE Digital Marketing Manager at Henkel, as a distinguished guest lecturer in our Global Marketing Management class at WU for our…

LOOP

Met in Class: Michael John, LOOP

We are delighted to have welcomed Michael John, CEO and Founder of LOOP, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

HBR Brutalization

New HBR.org article about the IMM's brutalization study

Take a look at the new HBR.org article of IMM Head's paper on "Why Moderators Can’t Protect Online Communities on Their Own", which explores why and how initially amicable, collaborative online…

Milos CBS

Gaining Research Experience in Copenhagen, Denmark

From October 21 to October 25, IMM’s PhD candidate, Milos Ivanis, participated in the intensive five-day seminar titled “Qualitative Research Methods” at Copenhagen Business School. During this…

Simon Callender, Initials CX

Met in Class: Simon Callender, Initials CX

We are delighted to have welcomed Simon Callender, Chief Strategy Officer at Initials CX in London, as a distinguished guest lecturer in our Global Marketing Strategy class and Global Marketing…

thesis

IMM Bachelor Thesis Info Event

Dear Students, Our IMM - Bachelor Thesis Info Event for the winter semester 24/25, will be taking place next month on Friday, 22nd November from 10 am – 11 am in the TC – 4.18, so if you are…