Außenansicht des D2 Gebäudes

International Marketing ManagementRSS

Welcome to the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 


The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers about also about protecting vulnerable consumers, global societies, and the planet.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

News from IMM

GBP

IMM Students Win Best Market Entry Plan Presentation Awards for UAE and Netherlands Expansion Strategies

Two student teams from the International Marketing and Management (IMM) bachelor specialization have been honored with the Best Market Entry Plan Presentation (MEPP) Awards for their exceptional…

review

IMM Entry Exam SS 2025 - Exam review (Einsicht)

The exam review takes place on Thursday, February 20th between 10am and 11am online. Please register by sending an e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by Monday, February 17th, 5pm.

thesis

IMM Bachelor Thesis Info Event

Dear Students, Our IMM - Bachelor Thesis Info Event for the summer semester 25, will be taking place on Wednesday, 19th March at 11 am in the TC – 4.04, so if you are interested in writing your…

Dilara Güzel

Welcoming Dilara Güzel: A New PhD Student Joins the IMM Team!

We are pleased to welcome Dilara Güzel to IMM as a new PhD student and Teaching & Research Associate. Dilara’s research focuses on Consumer Culture Theory, with particular attention to socio-historic…

Cleaner Production Paper Elfriede

IMM Research Update: Trust-Building Mechanisms in Peer-to-Peer Carpooling Platforms

IMM’s Elfriede Penz, alongside Barbara Hartl and Elke Schuessler, examines trust-building mechanisms in peer-to-peer carpooling platforms in their latest paper. Key question: How can platforms foster…