Pure Freude am Lernen. WU’s MSc in Marketing Students had the pleasure to meet Marlene Tragner in the classroom and discuss how to grow and nurture a world-leading global brand such as Grohe. Remarkable how Marlene and her colleagues maintain a strong and consistent brand core focused on design, quality, innovation and sustainability that is recognized all across the globe. Also fascinating how careful the Japanese giant LIXIL has managed their acquisition of Grohe over a decade, and is managing to unite Japanese and German ingenuity in innovation and design.