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Met in Class: Nikolaus Hirsch, Hirsch Bracelets

18/10/2024

We are delighted to have welcomed Nikolaus Hirsch, co-CEO at HIRSCH, as a distinguished guest lecturer in our Global Marketing Management classes at WU for our CEMS students.

The IMM team and our curious CEMS Master students were delighted to welcome Nikolaus Hirsch, co-CEO of the HIRSCH Armbänder GmbH, to their classroom earlier this week to discuss brand growth strategies. Take a close look at the bracelet of your watch: Chances are that world-market leader HIRSCH has made it. Nicolaus and his brother are blazing entirely new trails with beautifully designed, exceptionally durable, and skin-charming watch straps made from sustainable materials such as water-plants from the Danube river, birch trees, or even stone.

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