Met in Class: Michael John, LOOP

08/11/2024

We are delighted to have welcomed Michael John, CEO and Founder of LOOP, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

Michael John, CEO and founder of Austria’s leading Digital Agency LOOP, honored our MSc in Marketing classroom this week with a visit.

Top 3 insights from his talk:

Global brands are moving from interruptive advertising to creating feelings, vibes, and cultural expressions
Agencies increasingly prompt Midjourney and Runway AI instead of spending weeks photographing models.
AI is super-charging creativity as it allows anyone to turn ideas into visuals.
Consumer might soon get used to this entirely new level of hyperreality in online communication.

Check our their work here!

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