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IMM Students Win Best Market Entry Plan Presentation Awards for UAE and Netherlands Expansion Strategies

Two student teams from the International Marketing and Management (IMM) bachelor specialization have been honored with the Best Market Entry Plan Presentation (MEPP) Awards for their exceptional…

IMM Entry Exam SS 2025 - Exam review (Einsicht)

The exam review takes place on Thursday, February 20th between 10am and 11am online. Please register by sending an e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by Monday, February 17th, 5pm.

IMM Bachelor Thesis Info Event

Dear Students, Our IMM - Bachelor Thesis Info Event for the summer semester 25, will be taking place on Wednesday, 19th March at 11 am in the TC – 4.04, so if you are interested in writing your…

Welcoming Dilara Güzel: A New PhD Student Joins the IMM Team!

We are pleased to welcome Dilara Güzel to IMM as a new PhD student and Teaching & Research Associate. Dilara’s research focuses on Consumer Culture Theory, with particular attention to socio-historic…

IMM Research Update: Trust-Building Mechanisms in Peer-to-Peer Carpooling Platforms

IMM’s Elfriede Penz, alongside Barbara Hartl and Elke Schuessler, examines trust-building mechanisms in peer-to-peer carpooling platforms in their latest paper. Key question: How can platforms foster…

IMM Research Update: New Insights into Green Advertising and Consumer Behavior

IMM’s PhD candidate Thomas Freudenreich explores the impact of individual values on responses to assertive green advertising in his latest paper, co-authored with Elfriede Penz. Key question: Can…

New article about the IMM's brutalization study in the "The Conversation“

The UK’s new "Online Safety Act“ is intended to reshape how social media platforms deal with harmful online content. In their new piece in "The Conversation“, Kristine de Valck, Marius K. Luedicke and…

Job Opening at IMM - Research and Teaching Assistant (Part-Time, 20h/Week)

Do you want to experience firsthand how a University Institute is run and contribute to its success? Do you want to contribute to academic research projects? Would you like to explore if an academic …

Met in Class: Marlene Tragner, GROHE

We are delighted to have welcomed Marlene Tragner, Head of Marketing Austria at GROHE, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

Met in Class: Claudia Maddaléna Rossi, Henkel

We are delighted to have welcomed Claudia Maddaléna Rossi, Regional CEE Digital Marketing Manager at Henkel, as a distinguished guest lecturer in our Global Marketing Management class at WU for our…