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Met in Class: Marlene Tragner, GROHE

We are delighted to have welcomed Marlene Tragner, Head of Marketing Austria at GROHE, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

Met in Class: Claudia Maddaléna Rossi, Henkel

We are delighted to have welcomed Claudia Maddaléna Rossi, Regional CEE Digital Marketing Manager at Henkel, as a distinguished guest lecturer in our Global Marketing Management class at WU for our…

Met in Class: Michael John, LOOP

We are delighted to have welcomed Michael John, CEO and Founder of LOOP, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

New HBR.org article about the IMM's brutalization study

Take a look at the new HBR.org article of IMM Head's paper on "Why Moderators Can’t Protect Online Communities on Their Own", which explores why and how initially amicable, collaborative online…

Gaining Research Experience in Copenhagen, Denmark

From October 21 to October 25, IMM’s PhD candidate, Milos Ivanis, participated in the intensive five-day seminar titled “Qualitative Research Methods” at Copenhagen Business School. During this…

Met in Class: Simon Callender, Initials CX

We are delighted to have welcomed Simon Callender, Chief Strategy Officer at Initials CX in London, as a distinguished guest lecturer in our Global Marketing Strategy class and Global Marketing…

IMM Bachelor Thesis Info Event

Dear Students, Our IMM - Bachelor Thesis Info Event for the winter semester 24/25, will be taking place next month on Friday, 22nd November from 10 am – 11 am in the TC – 4.18, so if you are…

Met in Class: Roeland Heitz, Fazer

We are delighted to have welcomed Roeland Heitz, Vice President and Head of CU International at Fazer, as a distinguished guest lecturer in our Global Marketing Strategy classes at WU for our M.Sc.…

Met in Class: Nikolaus Hirsch, Hirsch Bracelets

We are delighted to have welcomed Nikolaus Hirsch, co-CEO at HIRSCH, as a distinguished guest lecturer in our Global Marketing Management classes at WU for our CEMS students.

Fully AI-Generated Podcast of IMM's Paper on "Why Online Consumption Communities Brutalize"

Take a look at the fully AI-generated podcast of IMM Head's paper on "Why Online Consumption Communities Brutalize", which explores why and how initially amicable, collaborative online consumption…