„What’s so hard about uploading some posts?“ Well, not­hing. Just „uploading posts“ isn‘t hard. If you want these posts to suc­ceed, well, this is where In­sta­gram & Lin­ke­dIn will give you a hard time. In this work­shop, you will de­ve­lop a per­so­nal tool­kit on how to tailor so­cial media con­tent to your needs, goals and ca­pa­bi­li­ties. To do so, we will take a look at all the im­portant aspects of so­cial media ma­nage­ment: ef­fi­ci­ent net­wor­king, emo­tio­nal sto­ry­tel­ling and eye-​catching bran­ding.

Agenda

• Short in­tro­duc­tion to the most im­portant so­cial media plat­forms and their KPI’s

• Per­so­nal brand: What is that? Why is im­portant? And how do I build it?

• So­cial media for busi­nes­ses: Set­ting rea­listic goals and ex­pec­ta­ti­ons

• Net­wor­king: How do I build a va­lu­a­ble net­work for me per­so­nal­ly and my busi­ness?

• Founda­ti­ons of sto­ry­tel­ling, bran­ding and con­tent crea­ti­on: What are all of those things and how do I use them to my be­ne­fit?

Goals & Learnings

• Craf­ting En­ga­ging Con­tent: Learn how to crea­te com­pel­ling con­tent tailo­red to your au­di­ence, in­cor­po­ra­ting emo­tio­nal sto­ry­tel­ling and vi­su­al ap­peal.

• Buil­ding an Au­then­tic Brand: De­ve­lop a con­sis­tent and re­co­gniz­able brand iden­ti­ty across your so­cial media chan­nels to es­tab­lish trust and au­then­ti­ci­ty.

• Net­wor­king Ef­fec­tive­ly: Ex­plo­re stra­te­gies for con­nec­ting with your au­di­ence.

• Me­a­su­ring Suc­cess: Dis­co­ver tools and tech­ni­ques to track and ana­ly­ze the per­for­mance of your so­cial media ef­forts.

Place & Time

• 07.05.2025 from 09:00 - 13:00

• Where: WU Grün­dungs­zen­trum

Additional Information

• The work­shop will be held in Eng­lish.

• Plea­se make sure to bring your lap­top and mo­bi­le phone.

Trainers