This is an introductory workshop on business models and business modeling. It provides a comprehensive understanding of what entrepreneurship is, what makes entrepreneurs unique, and how to kick-start a startup using proven methodologies. Participants will explore the essentials of creating value, designing early-stage business models, and validating ideas with real customers through practical tools like the Lean Canvas.

Agenda

• Insights into the entrepreneurial mindset and startup processes

• Hands-on experience with the Lean Canvas framework

• Guidance on validating business ideas and value propositions

• Real-world examples of how successful startups operate

• Interactive session focused on problem-solving and creating customer value

Goals & Learnings

• Understand the core principles of entrepreneurship and business modeling

• Learn how to design an early-stage business model using the Lean Canvas

• Get to know the the process of validating value propositions with real customer feedback

• Develop practical skills to identify problem-solution fit

• Gain confidence in applying lean startup principles to new business ideas

Place & Time

• 01.04.2025 von 9:00 - 13:00

• Where: WU Gründungszentrum

Additional Information

• This workshop will be held in English.

• No prior knowledge or existing business idea needed.

Trainer

Monique Schlömmer is Head of Operations at the WU Entrepreneurship Centre. In her role, she is responsible for cross-university networking and entrepreneurship education, among other things. In addition, Monique is completing a doctorate on the topic of venture capitalist (VC) startup evaluations.