Have you ever dreamed about founding your own start up, but didn’t know where to begin? What does it take to bring a successful product to market? 

Often, the problem lies in the lack of a “problem-solution fit.” Without a clear problem analysis there is no space to create value. Simply asking users what they want – like Henry Ford said, “faster horses” – is not always the best approach. The Design Thinking process offers a variety of tools that help transform real problems into solutions that are closely aligned with users’ needs.

Agenda

• What is Design Thinking?

• Empathize Phase: Understand the problem and the user

• Define Phase: Crystallize the core problem

• Ideation Phase: Generate as many ideas as possible with 3 idea generation techniques - go wild ;)

• Protoyping: Give shape to your idea

• Synthesis: Present your idea

Goals & Learnings

• Understand and apply Design Thinking tools

• Recognize, understand and apply the “problem-solution fit”

• Develop a wide range of ideas: Encouragement to create a diverse spectrum of ideas

Place & Time

• 05.11.2024 from 09:00 - 13:00

• Where: WU Gründungszentrum

Additional Information

This workshop will be held in English.

Trainers

Stefan Doubek

Never Stop Exploring! Stefan often explores new possibilities to find creative solutions. He is currently studying Digital Economy and leading the Skills Academy program at the WU Entrepreneurship Center. With experience from his work as a technology and management consultant at Accenture, as a presentation co-trainer at HPS and from various institutes at WU, he brings a wide range of expertise to the table. As co-organizer of the last ENGAGE.EU Expedition Week in Vienna, he was particularly involved with the program's design thinking workflow.

Radoslav Suchon

The journey is the destination. Radoslav is a student at WU Vienna, where he is currently studying Business Informatics. Although he is still a student, he has already gained a wide range of experience, which ultimately led him to the WU Start-up Center as a program manager. During his diploma thesis at the HTL Rennweg, he and his team founded an innovative wine start-up that enables small, regional winegrowers to sell their wines directly to wine lovers throughout Austria. He also gained experience in politics, where he worked in various areas for members of parliament. With all this experience, he wants to create the greatest possible impact and inspire others for entrepreneurship.