At the ÖH SBWL presentation day we had the opportunity to present our specialisation in Retailing and Marketing. Our program focuses on expertise in retail marketing, retail research, and data-driven business models in retailing. During the course of the specialisation students get the chance to implement and extend their acquired knowledge and skills in projects, excursions and discussions with executives of manufacturing and retailing companies.

Are you looking for a specialisation that is based on both research and practical insights? If the answer is yes, we are looking forward to your application. Our entry exam is scheduled for September, 8th 2021 (08.00 a.m.).

The team of the Institute for Retailing & Data Science