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Institute for Retailing & Data Science (RDS)RSS

Team 2024

News

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Experttalks in the Summerterm 2025

This semester, the Institute of Retailing & Data Science (RDS) is once again inviting renowned practitioners to give guest lectures at WU as part of our ‘Praxisdialog Handel und Marketing’ series.…

[Translate to English:] Projektpräsentation

Presentation: Music in retail

As part of the Retail Marketing Consulting course, students of the SBWL Retail and Marketing were commissioned by AKM in the winter semester 2024/25 to investigate the acceptance of background music…

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Guest talk by Hannes Lindner

"50 Years of Location Analyses – Sounds Boring, Right?" Think Again! This week’s edition of our guest lecture series Praxisdialog proved just how fascinating location planning and consulting can be.…

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Practical dialog with the Austrian Retail Association

This week's talk in our guest lecture series “Praxisdialog” focused on “The Art of Retail”. Rainer Will, Managing Director of the German Retail Association, took us on an exciting journey through the…

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Guest lecture with Tina Schrettner, Ankerbrot

In our most recent edition of our guest lecturer series “Praxisdialog” Tina Schrettner, Head of Marketing at Ankerbrot, impressively demonstrated how brand purpose can improve a brand's performance.…

[Translate to English:] Kickoff

Retail Marketing Consulting semester kick-off

In the Retail Marketing Consulting course, we are starting the new semester with an exciting task. For AKM, we will be looking at the use of music in service environments and its influence on consumer…

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Experttalk with Klaudia Kopeinig and Fini's Feinstes

How can this work? A commodity like flour, a price premium of 300% compared to the price entry-level price, brand awareness of 94% and clear market leadership with a household penetration of 31%.…

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Expertdialog with Roman Postl, Tomra

January 1, 2025 is the day! A one-way deposit on bottles and cans will be introduced in Austria. In our guest lecture series Roman Postl, Head of Business Unit East Central Europe at Tomra,…

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Project wrap up with Sonnentor

Congratulations to all students in the Retail Marketing Consulting course! After an intensive study of the Sonnentor brand this summer semester, we presented the results to Johannes Gutmann and Berndt…

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Sparkling guest lecture with Schlumberger

It was a sparkling lecture indeed, with Benedikt Zacherl, CEO of Schlumberger Wein- und Sektkellerei GmbH and Vice President Continental Europe at Sastre. He showed us how brand building in the…