This week, Markus Chaloupka, Managing Director at HOFER Region East, delivered an informative and engaging guest lecture at the MSc Marketing program at WU Vienna, taking us through the history and evolution of ALDI/HOFER over the past decades. He illustrated how the retail brand has consistently stayed true to its core values.

It was also fascinating to take a look beyond national borders: China, the USA, Australia, the UK, Ireland, Switzerland, Slovenia, Hungary, and Italy—in every market, the concept must be adapted to local conditions. And who knew that ALDI SOUTH coordinates its international activities from Austria?