We kicked off the new semester with an exciting session of our guest speaker series “Praxisdialog”. To start, we had the pleasure of welcoming Kurt Hofer and Jonas Smietana from Dreh und Trink. The iconic brand, known by 97% of Austrians, produces 60 million bottles annually and sells them in over 30 countries.

The presentation highlighted that entrepreneurial success in international markets depends largely on strategic foresight, adaptability, and a good dose of courage. We sincerely thank our guest speakers for their valuable insights and for taking the time to answer numerous questions in the Q&A session.

We are especially excited to collaborate with Dreh und Trink this semester: In the Retail Marketing Consulting course, students will develop hands-on strategies for the company. After today’s briefing, we look forward to an inspiring semester – stay tuned for more!