Key account management as a strategic success factor! In his guest lecture, Michael Spitzer gave the students of the MSc Marketing - WU Vienna an insight into the responsibilities of a key account manager. We sincerely thank our guest speaker, for his inspiring presentation and for convincingly demonstrating to our students that a career in the FMCG sector often leads through sales. We are always proud to see successful graduates of our Institute come back to share their experience.
 

P.S. Another nice aspect of the afternoon. A whole box of Froggies has found a new home.