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Master's Program Marketing

The two-year program is taught in English, has an international focus and is practice-oriented. In the QS Masters in Marketing Ranking 2024, it is currently ranked 11th out of 131 evaluated programs worldwide. The Marketing Department offers this Master's program in close cooperation with various institutes. The Institute for Retailing & Data Science (R&DS) offers the following courses:

  • Marketing Analytics (1st semester)

  • Retailing & Sales (2nd semester)

  • Data-based Storytelling (3rd semester - elective)

  • Marketing Study Project (4th semester)

The following members of staff at the Institute are generally responsible for supervising Master's theses

  • Prof. Nils Wlömert

  • Dr. Cordula Cerha

  • Dr. Christian Hotz-Behofsits

  • Daniel Winkler MSc.

  • Daria Yudaeva MSc.

Further information on the Master's degree program in Marketing (in English).

 

Master's thesis

The application for the Master's thesis takes place in the second semester and for all Master's students together. Students will receive all information from the program director in the second semester. For reasons of fairness, late applications will not be considered.

In order to recognize outstanding academic achievements and to motivate students to produce excellent work, several prestigious prizes are awarded both within WU and externally. These awards not only recognize innovative research and excellent work, but also provide important opportunities for professional development. For more information, please click here.