Datadriven Stories @L'Oréal

This week, Renate Schlösser, Chief Data Analytics Officer, and Jonas Schröder, Data Analyst, from L'Oréal Germany and Austria held an inspiring talk in our guest lecture series Praxisdialog. They offered insight into the challenge of integrating internal and external data in such a way that a holistic picture of customer behavior emerges. With the help of concrete use cases, we were able to see how implementation can succeed and what challenges arise in the process. Creating a solid data foundation as the basis for further analyses is an important success factor, as is getting employees in all functions to adopt a data mindset.

Martin Spielvogel, Head of Talent Acquisition, then presented how students can gain work experience at L'Oréal.

In the Q&A following the talk, ideas for joint projects emerged. We thank our guest lecturers very much for sharing their expertise with us. We are looking forward to our cooperation in the future!