How can this work? A commodity like flour, a price premium of 300% compared to the price entry-level price, brand awareness of 94% and clear market leadership with a household penetration of 31%. Klaudia Kopeinig, Head of Sales at Goodmills, let us know in her recent guestlecture . At 31 years old, the brand personality Fini from Fini's Feinstes is even younger than she looks, which could be due to consistent brand management. For us, the insight into the successful branding and sales concept with the diversity of the product range, cooperations and initiatives was certainly impressive.
 

A big thank you to our guest lecturer, who also gave our students a very authentic insight into her impressive career. In individual talks afterwards, she also gave tips for the first career steps. What a great afternoon in the true spirit of „Praxisdialog”!